- Global Medical Device Company
- B2B Dental Business
About Our Client
My client is a a reputable global medical device company. They're looking to appoint a Regional Marketing Director of APAC, to lead regional marketing strategy across key markets including North Asia and South East Asia.
Job Description
- Own the overall APAC marketing direction and ensure marketing activities support long-term business growth.
- Partner closely with Sales, R&D, Finance, and regional leaders to shape go-to-market strategies and commercial decisions.
- Lead regional brand and product positioning, ensuring consistency across markets while allowing for local relevance.
- Manage and develop the regional marketing team through coaching, performance management, and capability building.
- Oversee new product introductions, working with cross-functional teams to assess business cases and drive successful launches.
- Set pricing and portfolio strategies based on customer value, market dynamics, and business priorities.
- Drive market intelligence by analysing customer insights, competitor activity, and emerging trends to identify growth opportunities.
- Establish clear marketing processes, guidelines, and best practices to improve efficiency and execution across the region.
- Work with Sales teams and key channel partners to strengthen customer engagement, market coverage, and trade marketing initiatives.
- Manage marketing budgets and resources, ensuring priorities are clear and outcomes are delivered.
- Lead planning and forecasting activities, including market sizing and demand outlook.
The Successful Applicant
- Bachelor's degree in Marketing, Business Administration, or a related discipline is required
- 15 years+ of relevant experience within the medical devices industry.
- Deep expertise in modern marketing practices, including digital marketing, market research, omnichannel strategies, branding, and CRM.
- 10 years+ of people management experience across the APAC region.
- Strong strategic mindset, with a proven track record of developing and executing complex business and marketing strategies.
What's on Offer
- APAC leadership scope
- Strategic, high-impact role
Contact: Hazel Choi (Lic No: R24122391 /EA no: 18S9099)
Quote job ref: JN-122025-6907719
