Regional Marketing Communications Executive

Key Responsibilities

• Strategic Communications Framework: Formulate and oversee the execution of comprehensive marketing communication strategies that enhance HAANM's reputation as a top-tier supplier to the FMCG industry (Personal Care, Home Care, and Skincare).

• B2B Brand Equity: Elevate the corporate brand through the development of high-impact technical collateral, white papers, and product portfolios that resonate with procurement and R&D stakeholders.

• Competitive Positioning: Conduct rigorous market analysis of the FMCG landscape and competitor benchmarks (e.g., Unilever, Eversoft) to refine our value proposition and identify emerging trade opportunities.

• Omnichannel Content Management: Curate and manage sophisticated digital and print content, ensuring all technical specifications and brand messaging are aligned with global industry standards.

• Stakeholder & Vendor Relations: Act as the primary liaison between internal sales divisions and external marketing agencies to ensure a unified and professional brand voice across all international markets.

• Corporate Public Relations: Direct the company's PR efforts, including the drafting of executive statements, press releases, and managing relations with trade media to foster industry thought leadership.

• Trade Exhibition Excellence: Lead the strategic planning and onsite management of major trade exhibitions and industry forums to facilitate high-level networking and lead generation.

• Performance Metrics & Analytics: Utilize data-driven insights to evaluate the efficacy of marketing initiatives, providing senior management with quarterly ROI reports and strategic recommendations.

Requirements

• Academic Qualifications: Bachelor's Degree in Marketing, Corporate Communications, Business Administration, or a related field from a local university.

• Professional Experience: Minimum of 1-3 years of progressive experience in Marketing Communications, ideally within the B2B wholesale trade, chemical distribution, or FMCG manufacturing sectors.

• Technical Proficiency: Demonstrated ability to translate complex raw material specifications into compelling, benefit-driven marketing narratives.

• Digital Competency: Mastery of Microsoft Office Suite and professional experience with CRM systems and digital design platforms.

• Strategic Thinking: Strong analytical skills with proven experience anticipating market shifts and adapt media strategies accordingly.

OTHER INFORMATION:

• Location: Central Business District / West (Singapore)

• Employment Terms: Full-time, 5-Day Work Week

• Commencement: August 2026

• Remuneration: S$3,100 - S$6,200 per month

HAANM Products Pte Ltd provides a conducive environment for professionals seeking to advance their careers within the global trade sector, offering competitive remuneration and a culture of excellence.