Responsibilities
JOB DESCRIPTION
Strategic Planning and Market Insights
- Support the Regional Head in developing the consumer digital strategy and refresh of the Regional Consumer Banking Digital Strategy, aligned with Group priorities and country realities.
- Contribute to the articulation of strategic themes, value theses, and execution roadmaps across digital revenue, customer engagement, and operating model transformation.
- Conduct market scans, e.g., competitive analysis, regulatory trends, consumer behaviour insights, etc. to assess CIMB's digital strengths, gaps, and competitive position across markets.
- Drive and assist in creating market playbooks for digital sales funnels and omnichannel journeys.
Customer Experience, Journey Transformation and Technology Enablement
- Work with the Regional Digital Strategy Head to define and size digital revenue levers
- Support design standards, accessibility requirements, and journey KPIs whilst ensuring markets adopt common templates and frameworks.
- Ensure alignment between digital strategy and platform roadmaps (e.g., mobile, web, orchestration, identity, payments, CDP).
- Support the evolution of OCTO as a regional digital platform, moving beyond servicing into sales, engagement, and virtual ‑ branch capabilities.
Country Engagement & Implementation Enablement
- Act as a regional coordination point with Consumer Banking franchises on digital strategy initiatives.
- Prepare senior-level reporting materials, e.g., executive updates, risk logs, benefits trackers, and investment updates.
- Prepare materials and insights for regional workshops, deep dives, and capability uplift programs.
- Support countries in adapting regional strategies into clear local execution plans while preserving strategic intent.
Performance Tracking & Governance
- Define and maintain regional OKRs, KPIs, and dashboard covering:
- Digital adoption and engagement
- Revenue and productivity outcomes
- Delivery progress and milestone achievement
- Maintain and update the regional digital performance dashboard covering sales, activation, engagement, CX, adoption, and cost-to-serve metrics.
- Track value realization of digital projects and highlight risks, delays, and rebalancing recommendations
- Track performance across markets, flag execution risks, and prepare management updates for senior leadership and EXCO.
Requirements
Qualifications
- Bachelor's or Master's Degree in any related disciplines (Business/ Finance/ Banking) or equivalent professional qualification
Professional Qualification and/or Regulatory, Licensing Requirements
- Programme/Project Management Certification/ Agile Scrum certification is preferred
Relevant Work Experience
- At least 5 years of relevant digital experience in banking (particularly in Retail Banking) or financial industry
- Digital or digital transformation experience is required
Technical/Functional Skills
- Familiarity and working knowledge of the business and regulatory environments of key ASEAN markets vis-à-vis financial services
- Strong proficiency with data (e.g., funnels, dashboards, A/B testing, etc.)
- Good understanding of digital channels, mobile/web journeys, and customer lifecycle concepts
- Ability to synthesise complex information into simple, compelling narratives
- Familiarity with Agile practices, digital product delivery, etc.
- Good knowledge of customer journey and digital strategies in financial industries
- Good knowledge of marketing and communications strategies and banking products and services
Personal Skills (Soft Competencies)
- Strong stakeholder management and facilitation skills
- Strong influencing and negotiation skills
- Strong stakeholder management skills
- Strong verbal and written communication skills
- Strong analytical and strategic thinking
- Able to function effectively in a matrix and culturally diverse environment
