Regional Executive, Brand & Marketing
We are looking for a Regional Executive, Brand & Marketing who will play a central role in driving brand expansion and ensuring the smooth management of our product portfolio. This position involves coordinating marketing activities across different markets, launching new products, and building the tools and materials needed to support our sales and trade teams.
Key Responsibilities
- Shape and execute marketing initiatives across assigned markets, ensuring they are aligned with overall business priorities.
- Track performance of campaigns and promotions, assess pricing approaches, and evaluate competitor movements to guide future planning.
- Manage products throughout their lifecycle - from ideation and development through to launch and post-launch evaluation.
- Provide sales teams with high-quality marketing support such as catalogues, POSM, and sell-in kits.
- Safeguard brand consistency and quality across all assets and communications.
- Partner closely with cross-functional teams (HQ, sales, design, product) to ensure coordinated execution of plans.
- Lead the preparation and delivery of regional trade shows, exhibitions, and other brand events.
What We're Looking For
- Bachelor's degree in Marketing, Business, or related discipline.
- 3-5 years experience in FMCG marketing, ideally with regional exposure.
- Proven ability in brand building, product portfolio management, and market activation.
- Strong organizational and project management skills, with experience handling multiple markets.
- Commercially astute, with the ability to interpret data and translate it into actionable recommendations.
- Fluency in both English and Chinese is required, with strong proficiency in verbal and written communication in Chinese, as a significant portion of correspondence with Chinese-speaking stakeholders
Office Location: West, Singapore
Interested candidates kindly forward your CV to [Confidential Information] (Jo Cheng I-tien, Reg No: R23116744). Feel free to forward this great opportunity to someone who would be a great fit for this role.
All information will be kept strictly confidential. We regret to inform that only successful applicants will be contacted.
PeopleSearch Pte Ltd
EA License No: 16S8057
