Regional Director - Performance & Biddable Media

Company Description

Publicis Groupe is not just a company you work for; it's a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

We are seeking an experienced Regional Performance & Biddable Media Director to lead a portfolio of regional luxury and premium brand clients across Asia Pacific. You'll be responsible for performance excellence, optimization frameworks, measurement standards, operational consistency, and innovation across APAC markets. Partnering with clients, market teams, analytics, operations, and platform partners to deliver scalable, data-driven solutions while building regional capabilities and fostering a culture of continuous improvement.

Key Responsibilities

Vision & Strategic Leadership

• Define, communicate, and implement the APAC biddable and performance media vision in alignment with client's business priorities.
• Translate clients growth objectives into clear, channel-specific performance strategies across Search, Social, and Programmatic.
• Guide and inform the commerce strategy to ensure client revenue generating KPIs are achieved
• Support and guide market teams ensuring best practices, innovation, and learnings are consistently cascaded across markets.
  
  

Performance Strategy, Optimization & Measurement

• Own the regional performance media strategy — balancing efficiency, effectiveness, and brand growth.
• Define and embed optimization frameworks, performance KPIs, and measurement principles across all biddable channels.
• Translate insights from dashboards, testing, and reporting into actionable recommendations that inform planning, targeting, creative optimization, and investment decisions.
• Partner with Measurement & Analytics teams to ensure reporting accuracy, automation, and transparency.
• Support monthly, quarterly and annual performance reviews, ensuring learnings inform future campaign and budget planning.
  
  

Campaign Delivery & Activation Excellence

• Oversee the quality, consistency, and effectiveness of all biddable campaign activation across APAC markets.
• Establish and enforce standards for campaign setup, pacing, optimization, tagging, naming conventions, and reporting accuracy.
• Ensure activation excellence through training, playbooks, and alignment across regional hubs, offshore teams, and local markets.
• Partner closely with the APAC Operations team to ensure workflows, tools, automation, and governance frameworks are consistently applied.
  
  

Innovation, Test & Learn, and Platform Partnerships

• Establish and lead a structured regional test-and-learn agenda to advance clients performance maturity.
• Build strong partnerships with platform partners (Meta, Google, TikTok, Naver, etc.) to unlock innovation opportunities, pilots, and early-access initiatives.
• Develop playbooks and best practices that promote consistency, learning, and knowledge sharing across markets.
  
  

Operational & Cross-Functional Integration

• Work hand-in-hand with local market teams to align performance ambition with operational excellence, governance, and compliance.
• Ensure biddable and performance workflows align with broader regional operating models and automation initiatives.
• Identify systemic gaps or inefficiencies and collaborate cross-functionally to resolve them.
  
  

Stakeholder & Client Engagement

• Build trusted relationships with senior stakeholders across the region
• Represent performance and biddable excellence in strategic client discussions, reviews, and innovation forums.
• Proactively identify and present opportunities that drive incremental growth, efficiency, and effectiveness.
• Ensure transparency and clarity with regional and local stakeholders on performance outcomes priorities, and capability evolution.
  
  

People Leadership & Capability Building

• Lead and inspire the biddable and performance community across APAC.
• Set clear objectives and expectations, ensuring consistently high delivery standards.
• Drive capability building through training, certification programs, and structured learning pathways.
• Foster a culture of curiosity, collaboration, experimentation, and continuous improvement.
• Act as a senior mentor and subject matter expert for biddable and performance teams across APAC.
  
  

Qualifications

• 10+ years of experience leading performance media and biddable activation across Search, Social, and Programmatic.
• Proven success managing multi-market performance strategy and execution at a regional or global level.
• Deep understanding of activation processes, optimization frameworks, and measurement systems.
• Strong experience integrating data, analytics, and audience strategies into performance media execution.
• Excellent stakeholder management, communication, and leadership skills.
• Track record of driving innovation, capability building, and operational excellence at scale.