Regional Commercial Director Asia Pacific Domestic Markets

Position

A highly strategic and results-oriented Regional Commercial Director to lead and significantly grow our presence across all Asia-Pacific domestic markets (excluding China). This pivotal role oversees a dynamic network of local distributors and affiliates and is accountable for driving market leadership through strong ownership of retail excellence, door productivity, network and door strategy, sell-out performance, and client advisor productivity.

Job responsibilities

• Network & Door Strategy
  
  

Spearhead comprehensive analysis and develop data-driven recommendations to optimize local distribution models and lead strategic decisions on retail expansion, selective door additions, relocations, and partner footprint optimization to secure prime luxury positioning and maximize market penetration.

• Retail Excellence & Door Productivity
  
  

Drive uncompromising standards of retail execution and commercial performance across all points of sale. Spearhead initiatives that maximize door productivity, optimize sales-per-square-foot/meter, and elevate visual merchandising and clienteling standards to ensure every boutique delivers the pinnacle of the Maison's experience.

• Sell-Out Performance Mastery
  
  

Shift the focus from wholesale sell-in to data-driven sell-out accountability across all affiliates and distributor networks. Analyze sell-out trends, traffic, conversion, and stock health in real-time, translating insights into agile commercial action plans that outpace the market.

• P&L and Profitability Maximisation:
  
  

Assume full accountability for country-specific P&L, meticulously analysing key performance indicators (KPIs) and product mix to formulate and execute targeted strategies that significantly enhance profitability and achieve assigned financial objectives.

• Business Development:
  
  

Provide visionary oversight for all facets of strategic and commercial business development, encompassing robust sales and marketing initiatives, dynamic pricing strategies, accurate forecasting, comprehensive budgeting, and meticulous annual and long-term business planning.

• Portfolio and Brand Cohesion:
  
  

Ensure the seamless and effective implementation of product line and mix portfolio management, meticulously adhering to Business Unit guidelines while strategically adapting to local market realities to optimize brand positioning and sales performance.

• High-Stakes Commercial Negotiations:
  
  

Actively engage in and lead critical commercial negotiations at wholesale, retail, and e-retail levels, securing advantageous terms and fostering strong, mutually beneficial partnerships.

• High-Performing Team Leadership & Coaching
  
  

Inspire, mentor, and develop the team of Area Sales Managers and broader regional stakeholders. Foster a culture of accountability, continuous improvement, and cross-functional synergy.

• Cross-Functional Synergy and Brand Impact:
  
  

Maximize collaborative efforts with the Trade Marketing team and leverage synergies with the Travel Retail (TR) channel to ensure highly efficient campaigns, impactful market presence, and superior brand visibility across all domestic markets.

Profile

• 10+ years of regional sales experience preferably within the fragrance industry
• Strong expertise in Business strategy vision & execution (sales, marketing and market development)
• Team leadership
• Flexibility for max. 50% business travel within the full Asia-Pacific region
• Extensive knowledge and hands-on in P&L management and profit optimization
• Proven successful track record in third-party and retail business model
• Ability to communicate, negotiate, influence and adapt in multi-cultural environments
• Fluent in English, any other Asian language an advantage
  
  

Ease with figures and IT Reporting tools