About our group:
The Edge Datacenter Marketing group is responsible for enabling a successful Go-To-Market motion, with key focus placed on customer acquisition, revenue growth, and profitability across the entire portfolio. This team workscross-functionally to define both current and future business strategies, setting the direction for market leadership across all Edge Datacenter verticals.
The Global Distribution Marketing team owns the 4Ps-Product, Price, Placement, and Promotion-for Seagate's distribution and downstream partner businesses. This team plays a pivotal role in driving business strategy andexecution across Seagate's broad portfolio of internal and external hard drives and SSDs. With a focus on maximizing market reach and partner engagement, the team works closely with sales, finance, and other marketingteams to ensure alignment across the channel ecosystem.
About the role - you will:
Develop and manage business plan across the portfolio within the Distribution Channel
- Strategy Development: Develop and refine long-term marketing strategies to drive growth and market penetration.
- Market sizing: Monitor and analyze market dynamics to develop POV on TAM.
- Business planning: Align with the market segment on channel/ route revenue, margin, share objectives.
- Analytics and Reporting: Track and analyze campaign performance, providing insights and recommendations for improvement.
Develop product requirements funnel to Segment Market teams and coordinate product's launch in line with Segment Strategy
- Market Research: Conduct market research to understand customer needs and competitive landscape. Build and maintain strategic partnerships with ecosystem players.
- Product Launches: Plan and execute product launches, including go-to-market strategies. Ensure alignment with sales, brand marketing, & segment marketing
- Customer Feedback: Collect and analyze customer feedback to improve products and marketing strategies.
Align with sales & rev ops on optimized placement and allocation of products
- Positioning: Identify routes / partners to position product assortment to maximize ROI - Net New business growth
- Messaging: Work with segment marketing to develop go to market approach leveraging local knowledge of Seagate strengths vs competitors.
Develop ideal pricing models & strategic positioning that delivers maximum GM$
- Collaborate with finance: Recommend best course of action to pricing on where to attack and with which products based on feedback from the field
- Market Trends: Monitor market trends and consumer behavior to inform pricing decisions.
- Data Analysis: Analyze marketing data to measure the effectiveness of campaigns and strategies.
Promote the Seagate Portfolio value proposition
- Seagate point of view: Present to customers and strategic partners our vision of the market along with how Seagate products will solve challenges within the tech ecosystem.
- Content Strategy: Create a content strategy that addresses portfolio value and aligns with overall marketing goals and engages the target audience.
- Promotional Programs: MDF management, channel marketing activities, strategic partner promotions.
About you:
- Excellent stakeholder management and cross-functional collaboration skills
- Outstanding analytical mindset with experience measuring business & programs effectiveness
- Bachelor's degree in business, marketing, or a related field
Your experience includes:
- Prior working background in data storage or a similar technology industry
- 8+ years of experience in distribution or channel marketing roles, with demonstrated experience developing analysis and strategies that drive business grow
