My client, a leading prestige beauty brand, is looking for a Regional Brand Manager to join them. You will be leading brand strategy and execution across Southeast Asia to drive brand equity, market share, and business growth.
Responsibilities:
- Develop and execute annual brand plans, marketing strategies, and growth initiatives across Southeast Asian markets.
- Analyze market trends, consumer insights, and competitive activities to identify business opportunities and risks.
- Manage product launches, promotional campaigns, and portfolio development initiatives.
- Collaborate with local commercial teams to ensure effective execution of brand activities and achievement of sales targets.
- Partner with global and regional stakeholders to adapt brand strategies for local market relevance.
- Drive media, digital, influencer, and consumer engagement programs to strengthen brand awareness and consideration.
- Monitor marketing investments and evaluate campaign effectiveness through key performance metrics.
- Work closely with sales, trade marketing, supply chain, finance, and external agencies to support business objectives.
- Prepare business reviews, performance reports, and strategic recommendations for senior management.
Requirements:
- 6–8 years of experience in brand management across beauty, personal care, fragrance, luxury, or premium consumer brands
- Strong operational marketing expertise with a proven track record of delivering integrated product launches across multiple channels
- Excellent communication and interpersonal skills
- Ability to interact positively and professionally at all levels
Only successful candidates will be notified.
EA License no.: 16S8066 I Reg no.: R1329129
