Morgan McKinley is partnering a client to hire a Regional Brand Manager. This role will lead brand development and execution across Southeast Asia, partnering closely with regional teams, distributors and key travel retail partners to deliver impactful launches and elevate brand performance across the region.
Key Responsibilities:
- Drive regional brand strategy and translate global initiatives into locally relevant marketing plans across Southeast Asia.
- Lead end-to-end product launches, campaign execution and 360° marketing activations across retail, digital, PR, media and in-store touchpoints.
- Partner closely with distributors, commercial teams and retailer partners to ensure flawless execution of brand initiatives and promotional activities.
- Manage annual marketing calendars, A&P investment, launch planning, demand forecasting and post-campaign performance analysis.
- Support retailer presentations, promotional planning and commercial initiatives to drive brand visibility and sales performance.
- Analyse market trends, consumer insights, competitive landscape and campaign effectiveness to identify growth opportunities and optimise brand performance.
Requirements:
- Around 5-8 years of experience in Brand Management, Marketing or Consumer Engagement within Beauty, Fragrance, Luxury, Consumer Goods or Travel Retail.
- Proven experience managing regional marketing campaigns, product launches and integrated 360° activations.
- Strong understanding of distributor management and working across Southeast Asian markets.
- Commercially minded with strong analytical, project management and stakeholder management skills.
- Experience partnering with regional, global and cross-functional teams in a fast-paced environment.
- Travel Retail experience is highly advantageous, although candidates from prestige beauty, fragrance or luxury consumer brands are also encouraged to apply.
How To Apply
If you are interested in this role and would like to discuss the opportunity further, please click apply now or email Jessica Chen at [Confidential Information] for more information.
Only shortlisted candidates will be responded to, therefore if you do not receive a response
within 14 days please accept this as notification that you have not been shortlisted.
EA Licence No: 11C5502 | EAP Registration No: R21100318
