Regional Brand Lead will plays a critical role in leading the regional brand strategy for Confectionary brands in the APAC region defining and delivering robust integrated marketing initiatives based on in-depth consumer and market understanding under the guidance of Regional Marketing Director.
Responsibilities:
- Define and set the brand ambition and mission and develop robust brand and marketing strategies for the region to accelerate the growth of assigned brand's business in APAC.
- Develop robust new product innovation strategy and pipelines to continue excite market and consumers and achieve sustainable growth for total brand portfolio including new business model or new channel opportunities to drive brand exponential growth.
- Translate insights into action with strong market dynamic understanding (consumer, competitor and customer) and ability to analyze key business drivers, competitive trends and identify white space for growth
- Ability to utilize market data (trends, consumer and shopper insights, scanned data) to steer brand growth across markets
- Develop effective and efficient Regional Brand ATL campaigns, strong innovation master plan, and holistic marketing campaign with optimized media mix.
- Contribute to both topline and bottom line growth with robust plans and strict budget management, incl. the re-allocation for higher/proven activities across countries, if necessary.
- Responsible for market shares and brand campaign execution and provide strategic direction proposal to Regional Marketing Director and leadership team, and re-apply learnings for future improvement plans.
- Design and qualify brand renewals, innovations (line extension or subline launches) and new market entry launches with sustainable business model to accelerate growth behind close collaborations with cross functional team.
- Drive the entire product development process across the full mix.
Requirements:
- Bachelor's degree in Marketing Management or a related field.
- Minimum of 8 years of relevant working experience in Brand Marketing.
- Experience in leading Regional Brand Strategy development and designing Innovation Master Plans, including managing innovation projects from concept to launch.
- Possesses strong creative, strategic, analytical, organizational, and interpersonal skills.
- Proven capability in innovation project management and experience working in a multicultural environment.
- Exceptional presentation skills with the ability to articulate new ideas and compelling selling stories.
- Demonstrates strong stakeholder management and influencing skills.
- Strong analytical abilities with high proficiency in MS Excel, Word, and PowerPoint.
- Agile in decision-making amid ambiguity, able to work under pressure, and thrive in a fastpaced environment.
- Experience in the food or health industry is an added advantage
