Role Purpose
To champion WG&S Luxury portfolio of Malts, by embodying their values and building a strong brand presence in SEA through authenticity, passion, credibility, and influence. To recruit and inspire consumers, media, and trade partners.
Accountabilities
- Be the face of the brand and source of brand knowledge to our trade partners, consumers, media, and internal teams, engage through events and trainings, always embodying the brand.
- Work closely with global, regional, and in-market teams to contribute to shaping the Luxury portfolio's strategy and initiatives in the region.
- Develop and execute advocacy programs, guidelines, and trainings that encompass product and engagement skills for the full Malts portfolio, such as Train the Trainer programs for local brand representatives.
- Identify and lead partnerships and collaborations to drive cultural relevance for the Luxury portfolio in line with the Brands strategy and priorities.
- Support the Luxury, and in-market teams to establish strong relationships with key accounts, HNIs, media partners, and execute consistently with local relevance.
- Create and deliver brand experiences/programs to consumers, HNI, Media and trade partners, providing education on brand, category, and lifestyle around the Luxury portfolio.
- Proactively identify opportunities for improving brand presence and driving distribution, including actively selling in the brand where needed through activations and initiatives, in consultation with relevant commercial leads.
- Report monthly/quarterly campaigns/projects including KPIs, findings, learnings, and competitor activity.
- Identify clear insights, analyse trends across consumer groups and share this with local teams to enable clear M&E and strategic prioritization.
- Support the overall WG&S team in shaping the Annual Brand Plans and partner closely with them to enable on time and proper delivery.
- Actively contribute to personal and brands social platforms in line with brand guidelines and marketing code.
