Public Relations Manager - APAC

6-8 Years

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Early Applicant

Job Description

Role Responsibilities

Media Relations & Outreach

Draft, refine, and localise press releases, briefing notes, pitches, and Q&A statements.
Support proactive pitching across lifestyle, F&B, business, travel, culture, and mainstream media.
Manage day-to-day media enquiries with professionalism and timely responses.
Build and maintain strong relationships with media across priority markets.
Support media preview events, grand openings, interviews, and press trips where required.

Regional PR Support

Assist in coordinating regional PR calendars covering product launches, new markets, cultural exhibitions, and key brand moments.
Travel to key markets when needed to support major PR moments, agency discussions, or on-ground media events.
Liaise with in-market PR agencies to align messaging, timelines, and deliverables.
Review localised PR materials for accuracy and brand consistency.
Support monitoring and reporting across multiple markets with a focus on insights, not just clippings.

Content & Messaging

Draft talking points, event scripts, and spokesperson quotes.
Support internal alignment on messaging for new markets, partnerships, and campaigns.
Work with cross-functional teams (Marketing, R&D, Ops, HR etc) to gather accurate information for media materials.

Issues Management & Governance

Assist in preparing holding statements, FAQs, and reactive responses.
Support risk assessments on campaign ideas, partnerships, and country-specific sensitivities.
Help maintain PR SOPs and ensure markets adhere to brand and comms guidelines.

PR Operations & Reporting

Prepare weekly PR performance reports for APAC leadership.
Manage press release dissemination, media lists, and PR administrative tasks.
Track budgets and agency hours where relevant.
Support event logistics, RSVPs, media gifting, and asset preparation when required.

Role Requirements

Minimum 6 years of PR or Communications experience, ideally in consumer, lifestyle, F&B, or retail.
Experience working with PR agencies (managing or coordinating) is a plus.
Prior experience handling multiple markets or regional stakeholders is a strong advantage.
Strong writer with the ability to draft clear, concise press materials.
Comfortable interacting with journalists, agencies, and external partners.
Skilled in managing multiple deadlines in a fast-paced, high-growth environment.
Familiarity with crisis/issue management basics is helpful.
Fluent in English.
Willingness to travel for work when required.