We are seeking a meticulous, execution-focused individual to lead in-app content personalisation and multi-touchpoint content delivery for our client. This role bridges strategic content requirements with precise operational execution, managing client relationships independently and driving content excellence across an app serving large audience segments.
You will own the foundation and ensure seamless personalisation through behavioral driven, audience segmentation, SAM rules, and touchpoint-agnostic content delivery. You'll also support campaign execution during peak periods and continuously optimise team workflows using AI tools.
Key Responsibilities
In-App Content Personalisation & Delivery (Primary Focus)
- Own end-to-end delivery of in-app content across multiple audience segments and SAM rules
- Manage large, excel datasets tracking content variants, logic rules, audiences, and delivery schedules
- Work with content strategists to translate content messaging into contextually appropriate in-app nudges, prompts, and notifications
- Use AI tools to generate, refine, and quality-check in-app content variations at scale without removing hands-on accountability
- Ensure all in-app content meets quality standards, factual accuracy, and brand guidelines before deployment
- Coordinate with offshore teams and internal teams to ensure timely content production and delivery
- Monitor content performance and prepare insights for client review
Always-On & Multi-Touchpoint Content Execution
- Support always-on and campaign content delivery across social and below-the-line touchpoints
- Adapt and localise assets for multi-touchpoint use while maintaining consistency and accuracy
- Manage content calendars, timelines, and asset deliverables with precision and clarity
- Coordinate with creative teams and content strategists on content briefs, approvals, and delivery
- Flag delays or risks early to internal teams and clients communicate implications and mitigation plans clearly
Team Leadership & Workflow Optimisation
- Own direct client relationship manage communications with minimal internal supervision
- Provide light-touch leadership to junior team members, focused on delivery standards and execution hygiene
- Set and maintain clear QC benchmarks and delivery expectations
- Identify workflow improvements (including AI-enabled efficiencies) without disrupting delivery stability
Job Specifications
1. Knowledge and Experiences Required
- Min. 7 years experience in content operations, brand management, or high-volume digital delivery roles
- Demonstrated experience managing large-scale, always-on content programmes where precision and speed are critical
- Advanced Excel capability - comfortable working with large datasets, formulas, logic rules, and version control
- Proven ability to deliver error-free content at pace in high-pressure, deadline-driven environments
- Strong client management skills, including confidence handling pushback, trade-offs, and delivery constraints
- Clear, direct communicator who can articulate risks, implications, and recommendations calmly and credibly
- Comfortable using AI tools as assistive systems, while remaining accountable for accuracy and outcomes
- Exceptionally meticulous, detail-oriented, and process-drive
2. Attributes
- Team player with a hands-on approach
- Responsible, with a Can do, willing and positive attitude to be a support system for our clients
- Ability to work under tight deadlines with multiple projects
- An ability to prioritise workload as well as an ability to pre-empt, identify and respond to problems
- Reliability, i.e. resilience, confidence, tenacity and maturity
- Personal, enthusiastic and committed - capable of gaining trust and respect from colleagues
- Experience working across the tourism, travel, luxury and/or automotive industry, an advantage
