Program Manager, Marketing Innovation

Position Summary:

This role is responsible for driving integrated innovation initiatives, with a strong focus on cross-channel delivery and AI-enabled solutions. The Program Manager will balance immediate delivery requirements with an ongoing strategic roadmap, enabling scalable, high-impact solutions for internal teams and clients.

Position Responsibilities:

Program & Initiative Management

Lead end-to-end delivery of integrated initiatives spanning innovation, technology, and production

Manage multiple concurrent workstreams, balancing short-term execution with long-term strategic programs

Support the development and rollout of productised solutions that can scale across markets and clients

Ensure alignment of initiatives to business priorities, growth opportunities, and client needs

Integrated Marketing & Channel Delivery

Ensure we are considering integration between media, creative, data, and technology outputs

Support the deployment of AI-enabled marketing solutions, including content automation, personalization, and workflow optimization

Product & Solution Enablement

Partner with wider Product, Growth, and Client teams to translate solutions into executable programs

Support the go-to-market rollout of new capabilities, frameworks, and tools

Ensure solutions are operationally viable, scalable, and adopted by markets

Contribute to the development of playbooks, frameworks, and best practices

Client & Stakeholder Management

Act as a key interface between Innovation teams, Delivery, Growth, and Client teams

Provide clear communication on program status, risks, dependencies, and outcomes

Support client-facing teams in delivering integrated solutions and strategic initiatives

Build strong relationships across internal and external stakeholders to enable seamless collaboration

Operational Excellence

Establish and manage efficient workflows across multiple disciplines and markets

Identify risks, dependencies, and bottlenecks, implementing proactive solutions

Ensure delivery aligns with timelines, budgets, SLAs, and quality standards

Drive continuous improvement across processes, tools, and ways of working

Commercial & Strategic Contribution

Support pipeline development and execution by enabling the delivery of integrated solutions

Ensure programs are delivered with commercial discipline, balancing cost, value, and scalability

Contribute to revenue growth and client expansion through effective delivery and solution adoption

Track and report on program performance and business impact

Leadership & Collaboration

Collaborate with cross-functional teams across Product, Delivery, and market teams

Foster a culture of integration, collaboration, and accountability

Support capability building across teams, particularly in integrated and AI-enabled marketing approaches

Job Qualifications:

Bachelor's degree in Design, Marketing, Communications, Business, or related field

610+ years of experience in program/project management, integrated marketing, or product delivery roles

Proven experience managing complex, multi-market initiatives (APAC preferred)

Experience across cross-channel marketing ecosystems (digital, content, production)

Demonstrated exposure to AI, automation, or MarTech-driven marketing solutions

Stakeholder management across cross-functional teams and senior leadership

Experience with project/program management tools (e.g., Monday.com, Asana, Jira, etc.)

Preferred Skills:

Experience within a marketing agency, consulting, or integrated services environment

Familiarity with productised solution development and rollout

Understanding of AI applications in marketing (e.g., content generation, personalization, workflow automation)

Experience managing scaled content production and localization

Exposure to MarTech / AdTech platforms (e.g., Google Marketing Platform, Adobe, Salesforce)

Agile, Scrum, or PMP certification is a plus