Prog Manager, Performance Marketing & Lead Generation, Last Mile Delivery Programs- Hub and AmFlex

Description

Amazon Flex & Hub Delivery team is seeking an experienced Program Manager to lead our online lead generation and top-of-funnel marketing initiatives. This role will own the end-to-end strategy and execution of performance marketing programs that drive qualified driver acquisition and optimize our digital marketing funnel.

Key job responsibilities

**Performance Marketing Strategy & Execution**

• Own and optimize the complete top-of-funnel marketing strategy for Amazon Flex driver and Amazon Hub Store acquisition
• Develop and execute comprehensive performance marketing campaigns across multiple digital channels
• Drive continuous improvement in lead generation quality, volume, and cost-efficiency
• Establish and monitor key performance indicators (KPIs) for all top-of-funnel activities
  
  

**Paid Search & SEM Management**

• Manage paid search campaigns through Google Ads with hands-on optimization of keywords, bids, and ad copy
• Analyze search performance data to identify opportunities and drive ROI improvements
• Collaborate with agencies and internal teams to scale paid search programs effectively
  
  

**SEO & Organic Growth**

• Lead search engine optimization (SEO) initiatives to improve organic visibility and traffic
• Conduct keyword research and competitive analysis to inform content and technical SEO strategies
• Partner with web development teams to implement SEO best practices and technical improvements
  
  

**Social Media Marketing**

• Develop and execute social media marketing strategies across relevant platforms
• Optimize social campaigns for lead generation and conversion
• Test and iterate on creative, messaging, and targeting approaches
  
  

**Analytics & Optimization**

• Build robust measurement frameworks to track campaign performance and attribution
• Conduct A/B testing and multivariate experiments to optimize conversion rates
• Deliver regular reporting and insights to leadership on marketing performance and trends
  
  

**Cross-Functional Leadership**

• Partner with product, operations, and analytics teams to align marketing efforts with business goals
• Manage relationships with external vendors, agencies, and technology partners
• Drive alignment across stakeholders on priorities, timelines, and resource allocation
  
  

Basic Qualifications

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience with marketing strategies in online and mobile channels
• Experience creating brand marketing content
  
  

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience producing marketing promotional material for Owned & Operated channels
  
  

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Company - ASSPL - Karnataka

Job ID: A3200772