Job Description

Overall Job Objectives: Carry out product planning for the assigned category, supporting new product development and category growth across the Singapore/Malaysia markets.

Key Duties and Responsibilities:

Conduct trend research and market analysis for the assigned category
Plan new product concepts and determine product specifications
Collaborate with Korean ODM/distribution partners on SKU development, and manage prototype production, testing, and inspection
Monitor sales status of the assigned category and propose product renewals

Job Specifications:

2-3 years of experience in beauty/health FMCG (cosmetics, hair care, health supplements)
Experience in product planning or brand management
Understanding of the Singapore/Malaysia market preferred
Working proficiency in Korean is a strong advantage, as the role involves close, day-to-day collaboration with Korean manufacturing/distribution partners on SKU development
Open to international business travel
Strong interest in and understanding of K-beauty/K-products preferred

Key Deliverables:

Category trend monitoring reports and market insights
New product concept proposals and product specification documents
SKU development plans and prototype testing/inspection records
Product-level sales performance reports and renewal proposals

Benefits of the role:

Annual bonus provided after 1 year of service performance bonus criteria being established for the newly formed entity
44-hour work week
Annual Leave: 10 days
ABOUT US:

About INITIA Group

INITIA Group is a Singapore-based company that develops and operates its own brands across F&B, beauty, wellness, and lifestyle.

Since launching our first F&B brand in 2013, we've steadily expanded our business and now operate more than 20 brands across Singapore and Malaysia. Our beauty and lifestyle brands include Walking On Sunshine and KANTIK by GOYO, alongside F&B brands such as DRIM, DRIM Gold, MODU, and TOFU G.

Working in beauty product planning at INITIA Group means being part of the full journey - spotting trends, shaping new product concepts, collaborating with Korean manufacturers and distributors to develop SKUs, and seeing prototypes through testing all the way to the finished product.

Because product planning works closely alongside branding, design, marketing, content, and sales teams, you'll get to experience how a product actually reaches the market and grows - well beyond the scope of your own role. Watching a single product concept turn into a real SKU on the shelf is one of the defining experiences of working at INITIA Group.

You'll also gain broader market understanding and hands-on experience across both the Singapore and Malaysia markets. As a fast-growing organization, there are frequent opportunities to take on new projects, from new product development to category expansio, and for those who take initiative, that means wider roles and real potential for growth.

You may visit our website to learn more about us: INITIA Group website