This is a strategic role focused on product positioning, go-to-market strategy, and coordinating with our in-house social media and performance marketing teams to drive growth.
Key Responsibilities
- Define and own the marketing product roadmap for both products
- Develop go-to-market strategies, product positioning, and messaging frameworks
- Set KPIs and success metrics for user acquisition, activation, and retention
- Provide strategic direction and campaign briefs to our social media and performance marketing teams
- Conduct market research, competitive analysis, and customer insights
- Design customer journey maps and optimize conversion funnels
- Collaborate with product, development, and marketing teams
- Create product positioning documents, sales materials, and content strategies
- Manage marketing performance tracking and ROI analysis
- Present strategies and insights to senior leadership
Required Qualifications
- 5+ years in product management, product marketing, or strategic marketing
- Proven track record launching and scaling digital products (B2C preferred)
- Experience developing go-to-market strategies and product positioning
- Background working with marketing execution teams
- Travel, technology, or consumer services experience (preferred)
Skills
- Strategic thinking and product marketing expertise
- Strong analytical and data-driven decision making
- Excellent communication and stakeholder management
- Experience with marketing analytics tools
- Project management and cross-functional coordination
- Understanding of digital platforms and customer onboardin
