Product Marketing Specialist

Job Profile Summary:
The primary focus for this role is to distinguish Prudential's solutions by executing 360-degree marketing campaigns to promote our insurance solutions.

We are looking for a passionate individual obsessed with creating meaningful impact through marketing efforts and will go out of your way to make things happen. You thrive in a fast-paced, high-growth, and ever-changing environment. You can easily adapt to any situation and are up to any challenge that arises.

Job Description:

• Execute strategic GTM plans for products to drive sales and gain market share
• Effectively increase product awareness through marketing campaigns, distribution education, creation of sales tools, and partnership initiatives by working closely with product managers, sales teams, compliance, and respective stakeholders to increase market segment share of the product.
• Support development of product marketing value proposition, messaging, and marketing content for key target audience based on insights and data
• Lead the creation of below-the-line marketing materials for product launches that demonstrate product USPs and how the product addresses customer pain points. Materials include but are not limited to the brochure, playbook, eDMs, webpages, short and long-form content, videos, etc.
• Partner with other marketing team members and cross-functional teams (including Business Development, Product, Corporate Affairs, Segments, Business Analytics, Distribution Training, Events, etc.) to achieve the yearly business, commercial, and marketing targets.
• Dedicated to excellent business execution, enjoy collaborating and teamwork to manage marketing deliverables, have an eye for details, possess an innovative and creative mindset, and strong coordination of timelines and budgets.
• Manage post-implementation reviews, including monitoring KPIs, gathering insights and data to evaluate the effectiveness of campaigns and key learnings for future campaigns.

Who we are looking for:

Competencies & Personal Traits

• Good understanding of financialproducts and consumer needs.
• Strong project management skills and aneffective communicator.
• Strong business acumen and able to analyses business performance reports (Advance MS Excel user)
• Comfortable with working and learning in a dynamic, fast-paced environment.

Education

• Degree with at least 2 years working experience.