Product Marketing Specialist

Our Team

Mighty Jaxx is the leading integrated future culture platform in Southeast Asia today. With a mission to supercharge future culture phygitally, Mighty Jaxx's integrated platform will empower future pop culture brands with an end-to-end supply chain of digital and phygital collectibles, including artist development and incubation, proprietary IP operation and providing global consumers access to new D2C experiences.

Mighty Jaxx partners with the greatest creative talents in the world, as well as top global brands such as Netflix, Formula 1, Hasbro, Toei Animation, Cartoon Network, Nickelodeon, Warner Brothers, Adidas and many more to ship millions of phygital collectibles to over 90 countries worldwide.

We are proud to be an equal opportunity employer with a diverse, inclusive work environment and encourage our employees to bring their authentic, fun-loving, and high-energy selves to the workplace.

Your Role

Mighty Jaxx is seeking a Product Marketing Specialist to develop and execute product marketing strategies that enhance brand awareness, foster deeper fan engagement, and drive measurable business growth. Reporting to the Head of Brand & Marketing, you will work cross-functionally with product, licensing, sales and creative teams to create compelling product narratives and go-to-market plans.

You will be instrumental in crafting product positioning, developing launch playbooks, and equipping e-commerce and retail channels with the right collateral to deliver seamless and impactful rollouts.

Responsibilities

Product Marketing Strategy & Positioning

• Define and implement product marketing strategies that deliver both brand awareness and commercial results (engagement uplift, sell-through, ROI).
• Craft compelling messaging that translates product features into fan-driven benefits, ensuring Mighty Jaxx stands out in a competitive collectibles market.
• Manage cross-functional initiatives to align product, licensing, sales, and creative teams around one cohesive narrative.
• Establish structured performance tracking dashboards (ROI, CAC, conversion rates) and use insights to refine strategies and product offerings.

Go-To-Market & Channel Enablement

• Develop and execute repeatable GTM playbooks for product launches, including campaign planning and channel-specific activation.
• Provide channel enablement kits for e-commerce specialists, distributors, and retailers - including product descriptions, high-res images, creative assets, FAQs, and campaign copy - to ensure consistent and effective rollouts across platforms.
• Conduct competitor analysis to identify positioning opportunities and ensure launches remain differentiated and relevant.
• Test and launch innovative fan-driven initiatives (e.g., influencer collaborations, gamification, AR/UGC campaigns), scaling those that prove ROI-positive.

Innovation & Experimentation

• Explore and test new marketing ideas, fostering a culture of creativity and experimentation.
• Identify emerging trends and consumer insights to inform future marketing strategies.
• Drive continuous improvement in marketing campaigns through data-driven decision-making and iterative testing.

Cross-Functional Collaboration

• Collaborate with a dynamic content strategy team, setting clear KPIs and providing guidance to drive performance.
• Work closely with key cross-functional partners to ensure brand strategies align with sales strategies and communications.
• Champion a collaborative marketing culture that integrates input from sales, creative, and product teams for cohesive brand storytelling.

Requirements

• Extensive experience in product marketing, content strategy, or related roles, with a proven track record of successfully launching and managing products - experience in the collectibles or toy industry is a plus.
• Experience and knowledge in digital marketing campaigns across social media, paid ads, SEO/SEM, and email marketing.
• Data-driven approach, with strong analytical skills to interpret market data, consumer insights, and performance metrics to refine marketing strategies.
• Strong communication skills, with exceptional writing and verbal abilities, and proficiency in creating impactful and visually compelling presentations.
• Strategic mindset, with demonstrated expertise in developing content that aligns with business objectives and strengthens brand narratives.
• Strong project management skills, with a keen eye for detail and the ability to execute and present complex initiatives seamlessly.
• Creative problem-solving skills, with the ability to innovate and adapt strategies in response to evolving market trends.
• Highly organised, with outstanding time management and scheduling capabilities to manage multiple projects concurrently and deliver high-quality work within deadlines and budget constraints.
• Proven ability to work collaboratively in cross-functional teams, ensuring alignment and effective execution of marketing initiatives.
• Up-to-date knowledge of industry trends, market dynamics, and emerging opportunities.
• Industry and product knowledge, including familiarity with brand collaborations and the collectibles or toy sector, is an advantage.

To apply, please send an updated copy of your resume to [Confidential Information]

While we value all submissions, we regret that only shortlisted candidates will be contacted by our People team.

Benefits

Be part of a company where the benefits are designed to elevate your experience - making your journey with us as dynamic and rewarding as the work you'll do. You can look forward to:

• Hybrid work (with flexible start timing, ranging from 8.30am - 10.30am)
• Competitive annual leave package, with comprehensive health insurance coverage
• Attractive staff discounts on MJ products
• Well-stocked pantry filled with a variety of snacks and beverages