Product Marketing Manager, Tech (contract role)

Our client is a leading global technology company, and they are looking for a Product Marketing Manager to drive product marketing initiatives, campaign execution, and go-to-market strategies. This role will partner closely with cross-functional teams to deliver data-driven marketing programs, generate user insights, and support business growth across regional and global markets.

This is a contract role ending on 12 Apr 2027.

Responsibilities

• Develop and execute product marketing and go-to-market strategies for new and existing products.
• Plan, manage, and optimize integrated marketing campaigns across multiple channels to achieve business objectives and OKRs.
• Conduct market research, user research, and competitive analysis to identify customer insights, market opportunities, and growth areas.
• Define product positioning, value propositions, messaging, and marketing narratives for target audiences.
• Analyze campaign and product performance using qualitative and quantitative metrics, providing recommendations for continuous improvement.
• Develop marketing content, campaign assets, and communication materials aligned with brand and product strategy.
• Monitor industry trends, customer behavior, and market developments to support strategic decision-making.

Requirements

• 8+ years of experience in product marketing, brand marketing, or integrated marketing within a technology or digital business environment.
• Strong understanding of go-to-market strategy, product positioning, and campaign management.
• Experience conducting market research, user research, and customer insight analysis.
• Strong analytical skills with the ability to interpret marketing performance data and develop actionable recommendations.
• Excellent stakeholder management skills with experience collaborating across Product, Sales, and Global teams.
• Experience developing marketing content, messaging, and value propositions for different customer segments.
• Strong project and program management skills with the ability to manage multiple initiatives simultaneously.