We are seeking a marketing professional with experience in the medical device industry, preferably with exposure to Endoscopy and/or Gastroenterology (GI). The ideal candidate will have a proven track record of successfully leading product launches and commercialization initiatives across multiple countries, including distributor-led markets. Experience working within a multinational organization is highly desirable.
About the Role
1. Product & Clinical Expertise
- Serve as the regional subject matter expert for the product portfolio, maintaining deep clinical knowledge and understanding of endoscopy market dynamics across JAPAC.
- Engage confidently with physicians, key opinion leaders (KOLs), distributors, and internal stakeholders on clinical applications, product benefits, and customer needs.
- Provide market and customer insights to support regional commercial strategies and product positioning.
2. Product Strategy, Positioning & Lifecycle Management
- Translate global product strategies and value propositions into regionally relevant positioning and messaging that address local market needs.
- Lead regional product launch planning and execution, ensuring successful commercialization across direct and indirect markets.
- Manage the product lifecycle within the region, including product introductions, updates, field actions, and end-of-life transitions.
- Partner with global product management and marketing teams to provide market feedback and influence future product development.
3. Commercial Enablement & Market Development
- Develop and deliver regional sales enablement tools, training materials, and marketing content to support commercial effectiveness.
- Collaborate with regional and local commercial leaders to define and execute go-to-market strategies, including launches, campaigns, promotions, and conference activities.
- Ensure sales, marketing, distributor, and service teams fully understand product features, clinical value propositions, and competitive differentiation.
- Support execution of training and education programs to enhance distributor and sales force capability.
4. Customer & Market Intelligence
- Capture, consolidate, and analyze customer, competitor, and market intelligence across JAPAC.
- Establish effective feedback mechanisms to ensure local market insights are incorporated into regional and global strategies.
- Monitor industry trends, competitive activities, and emerging customer needs to identify growth opportunities.
5. Cross-Functional Leadership & Stakeholder Management
- Act as the primary interface between local markets and global teams, ensuring alignment, effective communication, and timely execution of strategic initiatives.
- Partner closely with Regulatory Affairs, Quality, Finance, Supply Chain, Service, and Commercial teams to support product launches and lifecycle management activities.
- Provide commercial and market input for regulatory interactions, field corrective actions, and product-related quality initiatives.
- Coordinate and manage third-party vendors and external partners supporting regional marketing initiatives.
6. Industry Engagement & Strategic Partnerships
- Lead planning and execution of regional congresses, trade shows, and key industry events.
- Build and maintain relationships with KOLs, clinical stakeholders, and industry partners to support product adoption and market development.
- Collaborate with strategic industry partners to develop joint training, promotional, and educational initiatives.
7. Forecasting & Operational Excellence
- Support product demand forecasting and inventory planning, particularly during new product launches.
- Ensure regional marketing materials and product documentation remain accurate, compliant, and up to date across digital and print channels.
- Monitor launch performance and key business metrics to drive continuous improvement.
Required Skills
- Strong communication and stakeholder management skills in English; Mandarin is an advantage.
- Proven experience leading product launches and commercialization across multiple countries and distributor-led markets.
- Degree – min. Bachelor's degree major – Marketing, Business, Life Sciences, Biomedical Engineering, or a related field.
- 8+ years of Product Marketing experience within the Medical Device industry.
- Experience in Endoscopy, GI, or related therapeutic areas strongly preferred.
- Multi-national company experience is an advantage.
