Product Marketing Manager

Key Responsibilities:

Understand

Conduct market, customer, and competitive research to identify trends, pain points, and opportunities for Signals products across APAC, leveraging AI-powered analytics and research tools to surface actionable insights

Gather and synthesize feedback from clients, sales teams, and cross-functional partners to inform product development and go-to-market strategies.

Analyze product performance to uncover insights that drive continuous improvement of Signals solutions.

Position

Develop clear, compelling messaging and value propositions, tailored to priority customer segments.

Collaborate with global marketing counterparts and local sales teams to create relevant and relatable enablement materials, case studies, and thought leadership content.

Partner with product and analytics teams to translate technical features into customer-centric benefits and narratives.

Accelerate

Drive adoption and growth ad solutions by supporting go-to-market launches, pilot programs, and scaled campaigns alongside Business Marketing teams.

Enable sales and partner teams through training, resources, and ongoing support to ensure successful client outcomes.

Track and report on key performance metrics, sharing learnings and best practices across teams to accelerate impact.

Minimum Qualifications:

8+ years of experience in product marketing and digital advertising or relevant experience.

Track record of collaborating well and influencing global teams

Ability to set priorities, problem solve and execute independently

Experience working in a fast-paced, entrepreneurial, and fluid environment, with the experience to adapt, spot issues early, and escalate

Excellent communication and interpersonal skills

A commercial and data-driven mindset with experience conducting market research and analysis, building business cases to influence product management decisions

Bachelor's degree or above