Product Marketing Manager

About MetaComp

MetaComp Pte. Ltd. is a Singapore-based digital payment solutions provider operating within a regulated financial services environment. The company provides digital payment token services and cross-border payment transfer solutions, supporting businesses and their customers through payment, digital asset, custody and related financial infrastructure.

As we continue to expand our product ecosystem and international footprint, we are looking for a Product Marketing Manager to bridge product, marketing, sales and business teams and drive the successful positioning, launch and adoption of our products.

About the Role

The Product Marketing Manager will own the go-to-market strategy and product marketing lifecycle for selected MetaComp products and solutions.

You will translate complex financial, payment and digital-asset products into clear customer value propositions, compelling messaging and scalable marketing materials. Working closely with Product, Sales, Business Development, Compliance and Marketing teams, you will ensure our products are positioned effectively for target customers and markets.

This role is ideal for a product marketer who enjoys working in a fast-moving fintech environment and can combine strategic thinking, commercial understanding and hands-on execution.

Key Responsibilities

Product Positioning & Messaging

• Develop clear product positioning, messaging and value propositions aligned with target customer segments.
• Translate complex product, payment and digital-asset capabilities into simple, compelling customer-facing narratives.
• Develop product messaging frameworks, key differentiators, FAQs, pitch materials and other enablement content.
• Conduct market and competitor research to identify trends, opportunities and positioning gaps.
• Work with Product and Commercial teams to understand customer needs, pain points and use cases.

Go-to-Market Strategy

• Develop and execute go-to-market plans for new product launches, enhancements and market expansion initiatives.
• Define target audiences, customer segments, value propositions, launch messaging and channel strategies.
• Coordinate cross-functional launch activities across Product, Marketing, Sales, BD, Operations and Compliance.
• Establish launch timelines, deliverables and success metrics.
• Track product adoption and campaign performance and recommend improvements based on data and customer feedback.

Sales & Commercial Enablement

• Partner with Sales and Business Development teams to develop effective product sales materials and tools.
• Create product decks, one-pagers, battlecards, case studies, FAQs and other sales enablement materials.
• Support sales teams in communicating product capabilities and customer value propositions.
• Gather market and customer feedback and feed insights back to Product and Commercial teams.

Content & Campaign Development

• Work with the broader Marketing team to develop product-focused content across digital and offline channels.
• Develop product announcements, website content, thought-leadership materials, case studies and campaign assets.
• Ensure product communications are consistent across website, sales materials, social channels and other customer touchpoints.
• Partner with creative and content teams to turn product concepts into engaging marketing campaigns.

Market & Customer Insights

• Monitor fintech, payments, digital asset and financial services market developments.
• Analyse competitors, customer behaviour and industry trends to identify opportunities.
• Develop customer personas and use-case frameworks where relevant.
• Conduct customer interviews, surveys or other research to validate messaging and product-market fit.
• Provide actionable market insights to Product and Commercial leadership.

Cross-functional Collaboration

• Act as the key marketing partner to Product teams throughout the product lifecycle.
• Work closely with Compliance and Legal to ensure product marketing communications are accurate and appropriately positioned within regulatory requirements.
• Collaborate with Sales, BD, Operations, Customer Support and other stakeholders to ensure consistent product communication.
• Manage multiple product marketing initiatives simultaneously in a fast-paced environment.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Finance or a related discipline.
• 4–7 years of experience in product marketing, product management, B2B marketing, fintech or financial services.
• Experience marketing payments, fintech, digital assets, SaaS, financial infrastructure or other technology products is highly preferred.
• Strong understanding of product marketing principles, including positioning, segmentation, messaging and go-to-market strategy.
• Strong commercial and customer orientation with the ability to understand complex products and communicate their value clearly.
• Excellent written and verbal communication skills.
• Strong project management and cross-functional collaboration skills.
• Comfortable working with Product, Sales, Business Development and senior stakeholders.
• Strong analytical and research skills with the ability to translate market data into actionable insights.
• Comfortable working in a fast-paced, entrepreneurial environment with evolving priorities.

Preferred Qualifications

• Experience in payments, digital assets, Web3, blockchain, tokenisation or regulated financial services.
• Experience launching products across multiple markets or jurisdictions.
• Experience working with B2B, B2B2C or enterprise products.
• Familiarity with APIs, payment infrastructure, digital wallets, custody, OTC, stablecoins or related financial technology concepts.
• Experience developing sales enablement and commercial collateral.
• Experience working in a regulated environment where marketing and product communications require compliance review.

What We Offer

• Opportunity to work on innovative products across payments, digital assets and financial infrastructure.
• Exposure to regional and international markets.
• High ownership and visibility across Product, Marketing and Commercial functions.
• Fast-paced environment with opportunities to shape product positioning and go-to-market strategy.
• Opportunity to work closely with experienced leaders across fintech, payments and financial services.

Who We're Looking For

We are looking for someone who is strategic enough to define the story, commercial enough to understand the customer, and hands-on enough to execute it.

You should be comfortable taking a complex product and answering three questions clearly:

Who is it for What problem does it solve Why should the customer care

If you enjoy working at the intersection of product, technology, finance and marketing, we would like to hear from you.