Product Marketing Manager

PURPOSE

We are looking for a strategic and execution-oriented Product Marketing Manager (PMM) to support the positioning, messaging, and go-to-market strategy for our SaaS products. In this role, you will deeply understand our customers, market, products, and translate that insight into compelling narratives that drive adoption, retention, and recurring revenue. As the first PMM in this newly centralized function, you will design the blueprints for how Landi launches and manages its SaaS solutions globally.

You will work cross-functionally with Product, Sales, Finance, Legal, Communication and Operations to ensure our solutions deliver clear value at every stage of the customer lifecycle.

ROLE AND RESPONSIBILITIES

The Product Marketing Manager has the responsibility to define and support product positioning, messaging and value proposition of our SaaS offerings. As the Product Marketing Manager in Landi Central the role will be to define go-to-market strategy for new solution launches, features and external partners integration. He/She will conduct market, competitive and customer research to inform messaging and roadmap decisions.

You will:

. Build value propositions per segment, market and vertical

. Cooperate with Product Management to influence product direction and prioritize customer needs

. Own the Pricing and Packaging lifecycle Collaborate with Finance and Product to define the subscription models that balance market competitiveness with high-margin SaaS profitability.

. Enable Sales teams with sales decks, battle cards, demos, pricing narratives and training

. Define and maintain the commercial structure of solutions portfolio (SKU, software bundles, service packages, options and add-ons)

. Assist in RFP/RFI responses and design tailored commercial offers if required

. Shape and execute go-to-market strategies

. Collaborate with Communication team on campaigns that drive pipeline, conversion, retention and expansion

. Support customer lifecycle marketing including onboarding, adoption, retention, upsell & cross-sell initiatives

. Gather and synthesize customer feedback to improve product-market fit and messaging

. Conduct market analysis and competitive intelligence to ensure SaaS profitability

EXPERIENCES AND TRAINING

. Master's degree in Marketing, Business, or a related field

. At least 4-7 years of experience in product marketing or related roles within a SaaS or B2B software environment

. Strong understanding of SaaS business models, pricing, packaging and customer lifecycles

. Experience launching SaaS products and features to market

. Ability to simplify complex technical concepts into clear customer value

. Proven cross-functional collaboration skills

. Excellent written, verbal, and presentation skills

. Experience in Atlassian products (JIRA/Confluence) is a plus

PREFERRED SKILLS

. Experience in B2B SaaS, familiar with Telecom and/or Payment, FinTech or Financial Services industries

. Experience with competitive intelligence and win/loss analysis