Product Marketing Manager (Fintech/Payment/Web3)

About the Role

Our client is a well-established fintech company operating at the intersection of payments, financial infrastructure, and digital assets, serving institutional and business clients across multiple markets. They are seeking a commercially sharp Product Marketing Manager to own the end-to-end go-to-market strategy and product marketing lifecycle for a portfolio of financial and digital-asset products and solutions. In this role, you will bridge the gap between complex product capabilities and clear, compelling customer value propositions — working cross-functionally with Product, Sales, Business Development, Compliance, and Marketing teams. This is an exciting opportunity for a strategic yet hands-on product marketer who thrives in a fast-moving fintech environment and enjoys translating sophisticated financial concepts into narratives that resonate with target customers.

Key Responsibilities

• Develop and own clear product positioning, messaging frameworks, and value propositions tailored to specific customer segments across payments, financial infrastructure, and digital-asset solutions
• Lead the development and execution of go-to-market strategies for new product launches, feature enhancements, and market expansion initiatives — defining target audiences, channel strategies, launch timelines, and measurable success metrics
• Translate complex product and technical capabilities into simple, compelling customer-facing narratives, pitch materials, FAQs, and key differentiator documents
• Drive sales enablement by producing high-quality collateral including product decks, one-pagers, battlecards, and case studies that equip Sales and Business Development teams to communicate product value effectively
• Coordinate cross-functional launch activities across Product, Marketing, Sales, Operations, and Compliance teams, ensuring consistent and compliant product communications across all customer touchpoints
• Monitor fintech, payments, and digital-asset market developments; analyse competitor activity, customer behaviour, and industry trends to surface actionable insights for Product and Commercial leadership
• Develop customer personas, use-case frameworks, and conduct customer interviews or surveys to validate messaging and assess product-market fit
• Partner with creative and content teams to develop product announcements, thought-leadership materials, website content, and integrated campaign assets across digital and offline channels

Requirements

• Bachelor's degree in Marketing, Business, Communications, Finance, or a related discipline, with at least 4 years of experience in product marketing, B2B marketing, fintech, or financial services
• Demonstrated experience marketing payments, digital assets, SaaS, or financial infrastructure products, with a strong grasp of product marketing fundamentals including positioning, segmentation, and go-to-market execution
• Familiarity with APIs, payment infrastructure, digital wallets, stablecoins, custody solutions, or related financial technology concepts (is a bonus)
• Excellent written and verbal communication skills, with the ability to distil complex product information into clear, persuasive messaging for diverse business audiences
• Strong project management and cross-functional collaboration skills, with proven ability to manage multiple initiatives simultaneously and engage senior stakeholders effectively
• Experience launching products across multiple markets or jurisdictions, or working within regulated environments where marketing communications require compliance review (is a bonus)

If you are passionate about technology and meet the above requirements, please don't hesitate to apply. Please note that only shortlisted candidates will be contacted. Appreciate your understanding. Data provided is for recruitment purposes only.

Dada Consultants Pte Ltd

Website: www.dadaconsultants.com

EA License No.: 18S9037

Business Registration Number: 201735941W