Title: Product Marketing Manager
Type: Hybrid
Job Description:
Role:
- As Product Marketing manager, you'll own the successful globalization and go-to-market rollout of Cross Border products across APAC.
- Partnering closely with regional sales, product, and marketing teams, you'll shape positioning, packaging, and enablement strategies that drive adoption, accelerate revenue, and reflect regional nuance.
- This is a hands-on leadership role focused on driving product understanding, buyer readiness, and sales activation at scale.
- This is a part of the APAC B2B marketing team and will report to the Marketing Director.
- We are looking for a strategic and execution-focused Product Marketing leader to drive the globalization of our go-to-market strategy.
- In this role, you will be responsible for scaling product marketing efforts across international marketsensuring our positioning, messaging, and launches resonate deeply at a local level while maintaining global brand consistency. This role bridges product, regional marketing, and growth teams to build a cohesive, high-performing globalization engine.
Key Responsibilities:
- Go-to-Market Enablement: Lead and scale our global product marketing strategy across priority marketspartnering with regional leads to launch products with local relevance and impact.
- Localization Strategy: Own the framework for localization of messaging, positioning, and campaigns. Ensure product value is clearly articulated and culturally aligned across regions.
- Customer Journeys: Drive adoption by collaborating with demand gen, lifecycle, and comms teams to deliver resonant product narratives across the funnel.
- Cross-Functional Leadership: Act as the connective tissue between product, regional marketing, customer insights, and growth teams to streamline execution.
- Market Readiness: Collaborate with regional teams to build launch plans, sales enablement assets, and content that aligns with local needs and readiness.
- Insights & Feedback Loop: Bring back competitive, customer, and market intelligence from international teams to inform product and marketing decisions.
- Consistency with Flexibility: Ensure global narratives and positioning are upheld while giving regions the tools and freedom to adapt based on market dynamics.
Hybrid workplace, in office Tues-Wed-Thurs:
- You will have exposure and visibility to Sales, Product, Finance & Market Insights teams, as you work with them to create a holistic solution to Marketing problems.
- We are a team of entrepreneurial, enthusiastic, and client-focused members.
- If you are a fast learner, are willing to learn and grow, have a can-do attitude, and wants to solve problems in the most pragmatic way, we would like to talk with you.
Required Skills:
- 7+ years in product marketing, with 23 years in a globalization, regional, or international capacity.
Preferred Qualification:
- Deep experience collaborating across time zones and regions in a matrixed, cross-functional environment.
- Strong understanding of B2B technology products ideally in fintech, commerce, or platform ecosystems.
- A strategic thinker who can zoom out to shape scalable processes and zoom in to write messaging that hits.
- Excellent written and verbal communication skills; multilingual fluency is a strong plus.
- Demonstrated success scaling product marketing programs into international markets.
- APAC languages and market knowledge are a plus.
