Product Marketing Executive / Senior Executive (Cinema Line)

We are looking for a dynamic individual to join our Product Marketing team at Sony Electronics. You will be responsible for managing the full product life cycle and marketing activities of your assigned category in Singapore to drive product market share growth.

What you will be doing

• Manage Product Life Cycle that includes new product launch timing and product launch pricing in Singapore
• Understanding competitive landscape and price bands, addressable market size and formulating a superior product portfolio as well as marketing strategies to ensure market share gains and increased profitability
• Explore business opportunities by analysing market trend, sales data and price analysis
• Responsible for the full range of marketing activities in Singapore
• Develop and execute effective marketing campaigns and promotions
• Responsible for creation of ATL/BTL materials
• Responsible for sales budgeting, sales forecast, fund support and inventory management
• Business expansion via channel analysis, account expansion programs and meetings with distributors
• Also be part of the B2B taskforce, supporting product demonstrations and solution proposals for corporate customers.

What you should have

• Good standard Degree level education, preferably in Marketing/Business Studies.
• Minimum of 2 years in Sales/Marketing role preferred.
• A strong interest & passion in cinematography/videography/content creation.
• Past experience in/related to cinematography/videography industry preferred.
• Proficient in using standard Microsoft Office software packages.
• Familiarity with Excel functions (e.g. Pivot Table, etc.) preferred.
• Technical and software skills related to cinematography / videography / content creation.

What will help you succeed

• Passionate and willing to learn.
• Team player
• Ability to exercise influence over people.
• Be able to prioritize multiple demands simultaneously.
• Strong interpersonal and written communication skills, including ability to conduct presentations in public and addressing audiences regarding the presentation of analytics or capabilities of team members.
• Proven analytical ability with strong attention to detail.
• Self-starter, with ability to work under pressure and to meet deadlines.

Benefits you will have

• Flexible work arrangement (because we understand Life happens)
• Comprehensive medical benefits (including physical health screenings and term life insurance benefits)
• AWS and variable bonus
• Special staff purchase rates
• Flexible benefits (so you can claim for that staycay or gym membership you've been eyeing)
• Corporate social responsibility time off for 1 day each year to volunteer for a charity of your choice
• Milestone gifts (such as long service award and marriage gift because we want to celebrate both your professional and personal milestones)
• Wellness activities to promote healthy lifestyles
• Curated training programmes to encourage continuous professional development

At Sony, we strive to create a place for you to realise your potential and inspire you to make positive impact through innovation, smart collaboration and boundless curiosity. We are looking for people who believe that they can enrich lives and help us achieve our purpose – fill the world with emotion, through the power of creativity and technology.