Product Marketing Executive

Responsibilities:

• Work closely with regional sales companies to achieve sales and other set targets
• Monitor regional Sell-in/Sell-out/Sell-Through situation to ensure healthy sales and inventory situation
• Monitor market activities and market share data including competitors to derive appropriate market strategies
• Conduct market research and translate consumer and technology trends into sound business decisions
• Understanding consumer needs and behavioural patterns to identify appropriate products/services for different segments, influencing overall product road map
• Key person responsible for new product launch, including developing appropriate product and pricing strategy, working closely with internal stakeholders on product training and implementation of effective market communication to end-users
• Plan relevant support activities with effective return on investment on money spent
• Manage product life cycle from pre-launch to end of life
• Develop and adapt pricing strategy based on internal and external trends
• Formulate appropriate Go-To-Market strategies to support individual regional sales companies achieve business targets