Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Job Summary

You will be the business line leader to drive revenue growth for Specimen Management. The incumbent will identify growth pockets, manage strategic initiatives, lead marketing activities, develop digital transformation/omnichannel region-led campaigns, conduct financial/funnel reportings, and be the product Voice of Region towards WW Business Line Leader of Specimen Management Portfolios.

Key Responsibilities

Strategic Marketing

• Responsible for region marketing plan creation and execution, in line with WW vision for Specimen Management
• Develop strategies and concrete action plans to strengthen core business, and identify additional growth drivers through marketing research, market sizing, and customer VOCs
• Identify growth opportunities, market shaping need, and partner countries to drive necessary changes for revenue growth
• Lead portfolio performance reporting to SM marketing director and WW Business Line leaders, including but not limited to monthly reporting, quarterly projections, ASR

New Product Launch

• Lead NPI region roll-out and launch plans in key identified countries, from registration to post-sale activities

Product Management

• Ensure optimal product mix, portfolio floor GP% adherence, instrumentation/consumables supply, EOL planning and execution

Solution Selling: SM Focus

• Solution enabler for SM portfolio, focusing on growth drivers in SM markets
• Build credibility as Voice of Region for portfolios via maintaining thorough product and country knowledge, ensuring continual feedback loop with WW and Country BLs/Marketing Leads

Digital Transformation

• Drive digital transformation by leading omnichannel campaigns on region-level
• Ensure country follow-up on leads generated from region-led campaigns
• Partner agencies for collaterals creation/adaptation
• Partner with cross functional teams to pilot innovative platforms into region

Data Analytics & Technology

• Financial, supply, pricing analysis leveraging platforms e.g. PowerBI, SAP or SFDC.com

Funnel Management

• Lead SFDC.com funnel monitoring in line with budget and projections
• Create SFDC reports on key instrument funnel

Qualifications, Required Knowledge & Experience

• Degree in Science or Business Management
• Minimum 7 years of relevant experience
• Strong business acumen with good understanding of P&L, with ability to translate financial information into commercial and marketing strategies for revenue growth
• Proficient in Microsoft PowerPoint, Excel, Word, PowerBI, SFDC.com
• Strategic thinking, meticulous and organized in strategy deployment.
• Effective communication skills
• Results oriented and highly motivated to succeed. Enthusiastic, independent with great team spirit.
• Ability to interact well with all levels of associate within country and region to drive revenue generation and smooth business operations.

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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