I. Market Research and Demand Analysis
- Industry Analysis: Conduct in-depth analysis of snack industry trends and competitor dynamics.
- Consumer Research: Regularly carry out surveys to understand consumer preferences and identify innovation opportunities and solutions.
- Segment Monitoring: Track emerging segments such as healthy snacks and regional specialties to develop differentiated strategies.
II. End-to-End Product Selection Management
- Planning Phase: Develop product plans.
- Selection Phase: Stay attuned to market trends and oversee key product indicators such as appearance, taste, and packaging.
- Testing Phase: Organize tasting sessions and tests, and optimize products based on feedback.
- Launch Phase: Develop launch plans, including channels, promotions, and marketing collaborations.
III. Product Lifecycle Management
- Sales Tracking: Monitor sales data and user feedback.
- Strategy Development: Formulate iteration and launch strategies, and manage product portfolio combinations.
IV. Cross-Departmental Collaboration
- Supply Chain: Define requirements, secure cooperation agreements, and coordinate procurement and production schedules.
- Marketing Team: Provide product selling points and marketing materials.
- SFA (Sales Force Automation): Ensure products comply with regulations and standards.
Job Requirements
I. Education Background and Experience
- Required: Bachelor's degree or higher in Food Science, Marketing, or a related field.
- Preferred: 3+ years of experience as a product manager in the FMCG industry, with a proven track record of successful product launches.
II. Core Skills
- Market Insight: Proficient in using data analysis tools.
- Project Management: Familiar with project management tools and capable of managing multiple projects simultaneously.
- Cost Control: Basic financial knowledge to optimize production costs.
- Industry Knowledge: Understanding of food processing, packaging material properties, agricultural product growth characteristics, and industry standards.
III. Soft Skills
- Passion for the Industry: Deep interest in the food industry.
- User-Centric Mindset: Strive for the perfect balance between snack taste and packaging design.
- Communication Skills: Excel in cross-departmental collaboration and clearly convey requirements.
- Resilience: Adapt to a fast-paced work environment and handle unexpected challenges.
- Familiarity with e-commerce platform operations and experience in creating hit products.
- In-depth understanding of consumer psychology in niche segments.
- Preference will be given to candidates with supply chain resources.
