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About the Role
We are looking for a Product Manager to take strategic ownership of designated product families—from understanding where the market is heading to steering product direction, driving market success and ensuring long-term competitiveness.
This role requires more than managing products. It calls for the ability to connect customer needs, market and competition intelligence, technology trends and business performance to build differentiated, competitive and profitable products.
Your Key Responsibilities
1. Market & Competitive Intelligence
Assess competition, technology trends, regulatory developments and evolving customer needs. Uncover unmet needs and translate insights into opportunities for today's and tomorrow's solutions.
2. Strategy Planning & Roadmap
Support the Business Unit's strategic planning and product roadmap through fact-based market insights and comprehensive sales and business performance analysis.
3. Product Development
Translate customer requirements into product requirements, develop compelling business cases and value propositions, and play a key role throughout the stage-gate development process—from definition to market readiness.
4. Go-to-Market & Launch
Drive launch readiness covering pricing, competitive positioning, sales enablement and market introduction. Monitor post-launch performance and drive actions to accelerate market adoption.
5. Lifecycle & Portfolio Performance
Manage portfolio health throughout the product lifecycle. Drive product extensions and market adaptations, monitor competitive moves and initiate countermeasures to strengthen market position and profitable growth.
6. Portfolio Renewal
Prepare product phase-out, replacement and renewal recommendations, enabling structured transition to successor products while minimizing customer and business disruption.
What You Bring
What Success Looks Like
A differentiated and competitive portfolio that addresses relevant customer needs, achieves successful market adoption and contributes to measurable market results.
Understand the market. Drive product direction. Create customer value. Win in the market.
Job ID: 153431201
Skills:
Digital Transformation, Workforce Development, Sustainability, Programme Management, tourism technology, product management, SkillsFuture funding frameworks, tourism innovation, business development, destination management, Customer Experience
Skills:
product strategy , Usability Testing, Go-to-market Strategies, Market Research, product evangelism, Product Planning, Product Development Lifecycle, Data Analysis, Stakeholder Management, Competitive Analysis, Product Metrics, Product Launch
Skills:
Market Analytics, marketing campaigns, cross-functional leadership, digital omnichannel engagement strategies, product management, data-driven market segmentation, brand marketing, product positioning, Financial Forecasting, Competitive Intelligence, Budget Management
Skills:
pricing strategy , User Interface Design, Product Management, Strategy Planning
Skills:
Competitor Analysis, customer insight gathering, investment-linked products, market research, product management, product positioning strategies, governance frameworks, life insurance product development