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Key Job Accountabilities:
Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship.
. Collect and analyse consumer and market insights and competition strategies to make recommendations to management
. Implement new launches, maintain growth in pillar products and animate core catalogue
. Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
. Adapt communication material (imagery, digital, point of sale)
. Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy meet the deadlines
. Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
. Manage A&P budget and ensure sales forecast accuracy
. Effectively prepare clear messages for senior management
Key Skills:
Market & Consumer Insight
. Identifies market drivers
. Translates trends and consumer knowledge into meaningful insights
Brand Development
. Thinks brand strategy
. Imagines disruptive products & services
. Develops integrated campaigns that work
. Integrates retail & shopper expertise
Activation Excellence
. Delivers excellence with agility and rigor
. Integrates sustainable, business consciousness
Collaborative Leadership
. Creates collaboration for bigger success
. Shares & leverages best practices
Requirements:
. University graduated or above, preferable in Business, Marketing or related discipline
. Minimum 3 years of relevant marketing experience
. Good knowledge of beauty products/categories
. Experienced in research and market data analysis
. Knowledge of travel retail dynamics/environment and competitors, markets trends and consumers is a plus
Job ID: 144045003