Key Responsibilities
- Media Relations: Building and maintaining strong relationships with journalists, influencers, and media outlets to secure positive earned media coverage (publicity).
- Content Creation: Drafting and editing content such as press releases, articles, speeches, newsletters, brochures, and social media posts.
- Campaign Management: Planning, coordinating, and executing PR campaigns, events (e.g., press conferences, product launches, exhibitions, community outreach programs), and sponsorship opportunities.
- Public Speaking: Acting as a company spokesperson at interviews, press conferences, and public events.
- Research and Analysis: Conducting communication audits, performing market research to gauge audience sentiment, and measuring the success of PR activities against set KPIs.
Required Skills and Qualifications
- Communication Skills: Outstanding written and verbal communication, public speaking, and presentation skills are essential.
- Interpersonal Skills: A natural ability to network, build relationships, and interact effectively with diverse individuals and groups.
- Strategic & Creative Thinking: The ability to think creatively, strategically, and critically to develop compelling narratives and solve problems.
- Organizational Skills: Strong attention to detail, time management, and organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
- Media and Digital Literacy: Extensive knowledge of social media platforms and traditional media dynamics.
