Planner / Senior Planner (Freelance)

Havas Media Singapore is looking for a Freelance Planner - Senior Planner with at least 2-3 years of relevant experience in digital media planning and campaign implementation. This role is ideal for a professional with a strong background in digital media planning and hands-on campaign activation. You will be responsible for developing and executing media plans, managing campaign setups, and delivering insightful performance reports for our clients. The ideal candidate is adept at managing performance campaigns and can work independently, particularly with Excel-based reporting.

We are prioritising candidates who can commit to a freelance role with immediate availability.

Reporting Structure

• You report to the Associate Director

Key Responsibilities

Campaign Planning & Strategy:

• Translate client objectives into comprehensive, data-driven media plans.
• Develop robust strategies for audience targeting, channel selection, and budget allocation.
• Handle campaign brief-ins with internal teams and external partners to ensure clarity and alignment.

Campaign Management & Implementation:

• Plan, set up, and manage paid media campaigns across key digital platforms, primarily Google Ads, Meta Ads, and TikTok Ads Manager.
• Monitor and optimize campaigns to meet and exceed performance KPIs, ensuring efficiency and scale.
• Manage campaign budgets and pacing to ensure spend is efficient and on track.

Reporting & Analysis:

• Deliver detailed interim and post-campaign reports, providing actionable insights and recommendations for future activity.
• Perform in-depth data analysis to identify trends and opportunities for performance improvement.
• Utilise Excel to manipulate data, create client-facing reports, and manage performance tracking with minimal handholding.

Client & Stakeholder Management:

• Serve as a reliable point of contact for clients on day-to-day operational matters.
• Collaborate effectively with internal teams and external media partners to ensure smooth campaign execution.
• Liaise with clients to manage the submission of creative assets and ensure they meet platform best practices.

Required Skills or Attributes

• A minimum of 2-3 years of relevant experience in digital media planning and campaign management.
• Hands-on experience setting up and managing campaigns on Meta, TikTok, and Google Ads platforms is essential.
• Proven experience managing performance-focused campaigns to drive specific business objectives.
• High proficiency in Microsoft Excel, including pivot tables, formulas, and chart creation for reporting and analysis.
• Strong ability to interpret campaign data, derive actionable insights, and present them clearly.
• Excellent attention to detail and a commitment to accuracy.
• Highly organised with the ability to manage multiple priorities in a fast-paced environment.
• Strong communication and interpersonal skills.
• A proactive, can-do attitude with a strong sense of ownership and initiative.

About Havas

Founded in 1835 in Paris, Havas is one of the world's largest global communications groups, with nearly 23,000 people in over 100 countries. With the ambition to help brands unlock Growth, Powered by Desire, Havas brings together creativity, media, technology and production capabilities to build strong, desirable brands that people genuinely want to engage with. Its integrated model is supported by Converged.AI, the Group's operating system that unifies data, technology and AI to deliver optimized, scalable marketing solutions across the full customer journey. AI-driven, fueled by human ingenuity, and grounded in the belief that desire drives both brand performance and business outcomes, Havas teams collaborate within Havas Villages worldwide to cultivate reputation, relevance and longterm preference for clients. Havas is equally committed to its people, fostering inclusive, responsible and inspiring workplaces where talent can thrive, because desire also starts from within.

About Havas Media Network

Havas Media Network's mission is to Create Desire, Convert Demand & Drive Transformation - delivering growth for today and tomorrow. Through our operating model - Converged.AI, we combine human ingenuity with machine precision to drive clients business growth, helping brands stay relevant and grow in a world that never stands still. We are part of Havas, one of the world's largest communications groups with nearly 23,000 people working across media, creative, production and technology. Havas Media Network creates personalized and seamlessly-connected customer journeys through future-forward capabilities in activation (Havas Play), commerce & performance (Havas Market) and data & tech (CSA). Our agencies are home to more than 10,000 media specialists across +140 countries, with 73 Villages that bring together talented people across all disciplines to work side-by-side to serve our clients. Clients include Auchan, BBC, Canal+, Carglass, Credit Agricole, Decathlon, Dolce & Gabbana, EDF, Emirates, Fidelity Investments, Claro, Hyundai, JDE Peet's, Kia, Leroy Merlin, Lidl, LVMH, PNC Bank, Puma, Reckitt, Red Bull, Sanofi, Shell, Telefonica and YUM Brands among many others.

For more information, visit the website or follow Havas Media Network on LinkedIn @Havas Media Network or Instagram @havas_media_network.

Life At Havas

A shared desire to grow. It's what drives us as individuals, strengthens our teams, and builds the long-lasting partnerships that earn our clients trust. It's the engine behind the brands we create and the possibilities we build together. At Havas, growth is expansive and limitless. It moves in every direction, looks different for every person, and is powered by the same thing as the work for our clients: the desire to make something better than it was before.

We're fueled each day by the diverse personalities, perspectives, and passions of our people. We're always looking for talent eager to grow, innovate, and create impactful work.