Main Objective of the Job:
The Product Manager is responsible for leading the strategic direction, development, and lifecycle management of assigned products, with a key focus on the respiratory and dermatology portfolio. This role includes the formulation and execution of robust marketing and launch strategies, as well as driving growth across both private and public channels, including efforts to secure tender opportunities.
The position plays a critical role in achieving sustainable market growth, competitive advantage, and delivery of business objectives within allocated budgets.
Duties and Responsibilities:
- Lead the development and execution of comprehensive brand plans, aligned with corporate and regional objectives, for the assigned portfolio.
- Translate market insights into actionable strategies that support growth in both private and public sectors.
- Drive public channel uptake with a long-term focus on securing tenders and formulary listings.
- Manage lifecycle planning, including new product launches
- Develop and implement effective, multi-channel marketing campaigns (e.g., digital, in-clinic, CME programs) to strengthen product engagement.
- Ensure consistency of brand messaging across all promotional activities and touchpoints.
- Leverage analytics and performance metrics to optimize marketing effectiveness and ROI.
- Conduct regular market and competitor analysis to inform brand positioning and innovation.
- Collaborate cross-functionally with Sales, Medical Affairs, Market Access, Regulatory, and Supply Chain to ensure seamless execution of strategic plans.
- Provide clear strategic direction and continuous training to the field force to enhance engagement and sales effectiveness for the assigned portfolio.
- Lead sales forecasting and demand planning processes in collaboration with supply teams for the assigned portfolio.
- Manage and track the A&M budget to ensure optimal resource utilization.
- Mentor junior team members, promoting knowledge sharing, collaboration, and performance excellence.
- Contribute to key cross-functional and regional projects, as assigned by leadership.
- Ensure effective alliance management for certain brands and consumer portfolio.
Position Requirements/Qualifications:
- Minimum Degree in Pharmacy or Medicine or Science or Marketing or any other related discipline.
- Minimum 2 years of marketing experience in multinational pharmaceutical company.
- Strong business and strategic acumen with demonstrated success in product management.
- Self-motivated, energetic, good communication and interpersonal skills.
- Independent and showing strong leadership skills.
- Able to manage complexity and ambiguity in a fast-paced environment.
