Job Purpose

The Product Marketing Manager will be responsible for developing and executing strategic and tactical marketing plans to drive the growth and commercial success of the assigned pharmaceutical portfolio, comprising Nefecon, Xerava and Velsipity in Singapore. The role requires a commercially minded and hands-on pharmaceutical marketer who can translate market insights into effective brand strategies, deliver impactful marketing initiatives, support the sales team and build strong professional relationships with Key Opinion Leaders (KOLs), healthcare professionals (HCPs) and other relevant stakeholders. The successful candidate will take ownership of the entire product management process, including brand planning, sales and stock forecasting, promotional material development, product training, market intelligence and day-to-day KOL engagement.

1. Strategic Brand Planning & Marketing Execution

Develop, lead and implement annual brand plans and marketing strategies for Nefecon, Xerava and Velsipity.
Translate business objectives into actionable marketing plans, promotional strategies and tactical activities.
Identify market opportunities, growth drivers, barriers to adoption and competitive threats for each product.
Develop product positioning, brand messaging and key value propositions tailored to the Singapore healthcare landscape.
Monitor brand performance against sales targets, market share and key business objectives.
Regularly review and adjust brand strategies based on market dynamics, customer feedback and business performance.
Manage the marketing budget and ensure effective allocation of resources to maximise return on investment.

2. Sales & Stock Forecasting

Develop and maintain accurate monthly, quarterly and annual sales forecasts for the assigned product portfolio.
Work closely with the sales team to gather market intelligence, assess sales opportunities and validate forecast assumptions.
Prepare stock forecasts and inventory requirements based on sales projections, market demand and product supply lead times.
Monitor stock levels, inventory movement, expiry risks and potential supply gaps.
Coordinate with regional principals, distributors and internal supply chain teams to ensure adequate product availability.
Identify potential risks and opportunities that may impact sales performance and inventory management.

3. Promotional Materials & Marketing Communications

Lead the development of promotional materials and marketing tools to support effective product communication and HCP engagement.
Develop and review product presentations, clinical selling aids, leave-behind materials, brochures, e-detailing tools, newsletters and digital marketing content.
Ensure promotional materials communicate clear, compelling and scientifically accurate product messages.
Work closely with medical, regulatory and compliance teams to ensure all promotional materials meet Singapore HSA requirements and company policies.
Coordinate with external agencies, designers and vendors to develop high-quality marketing materials.
Ensure timely production, approval and deployment of promotional materials to the sales team.

4. Product Knowledge & Sales Force Training

Develop and deliver comprehensive product training programmes for the sales team.
Equip sales representatives with strong product knowledge and competitive positioning.
Conduct regular training on product updates, clinical studies, treatment guidelines and key selling messages.
Develop training materials, product FAQs, objection-handling guides and competitive comparison tools.
Support the sales team in preparing for product launches, new indications and key promotional campaigns.
Conduct periodic assessments to ensure the sales team is confident and competent in communicating product value propositions.

5. KOL & Key Stakeholder Engagement

Develop and maintain strong professional relationships with relevant KOLs, specialists, physicians and other healthcare stakeholders across Singapore.
Take an active role in day-to-day KOL engagement to understand their clinical interests, treatment perspectives and unmet medical needs.
Identify and map key opinion leaders and influential stakeholders within relevant therapeutic areas.
Support the planning and execution of KOL engagement activities, including advisory boards, scientific meetings, roundtable discussions, speaker programmes and educational events.
Coordinate KOL participation in local and regional scientific activities, congresses and educational programmes.
Gather market insights, feedback and competitive intelligence through regular interactions with healthcare professionals.
Work closely with the Medical Affairs team to facilitate appropriate scientific engagement and ensure compliance with industry regulations and company policies.

6. Market Intelligence & Business Analysis

Monitor the Singapore pharmaceutical market, including competitor activities, product launches, pricing developments and treatment trends.
Analyse market data, sales performance and customer insights to identify business opportunities.
Track product performance and prepare regular business reviews and management reports.
Monitor relevant clinical developments, treatment guidelines and publications within the therapeutic areas.
Provide actionable recommendations to management to improve brand performance and market penetration.

7. Cross-Functional Collaboration & Business Operations

Work closely with Sales, Medical Affairs, Regulatory Affairs, Supply Chain, Finance and regional principals to ensure effective execution of brand strategies.
Coordinate product launch activities, new product initiatives and commercial projects.
Support tenders, formulary listing activities and institutional engagement where required.
Manage relationships with external agencies, event organisers and marketing vendors.
Ensure all marketing activities comply with Singapore HSA regulations, industry codes and internal compliance requirements.

Key Performance Indicators (KPIs)

Sales Performance: Achievement of assigned product sales targets and annual growth objectives.
Brand Plan Execution: Timely development and effective implementation of annual brand plans.
Forecast Accuracy: Accuracy of sales and stock forecasts, including effective inventory management.
Marketing Effectiveness: Quality, timeliness and impact of promotional materials and marketing campaigns.
Sales Force Effectiveness: Quality of product training and improvement in sales team product competency.
KOL Engagement: Effectiveness and consistency of KOL relationship management and stakeholder engagement.
Market Intelligence: Ability to identify market opportunities and translate insights into actionable strategies.
Compliance: Adherence to HSA regulations, industry codes and company compliance standards.

Qualifications & Requirements

Bachelor's degree in Pharmacy, Life Sciences, Biomedical Sciences, Business, Marketing or a related discipline.
Minimum 3-5 years of experience in pharmaceutical marketing, product management or pharmaceutical sales.
Prior experience in specialty pharmaceuticals, hospital products or the Singapore healthcare market would be an advantage. Prior experience in Renal/ Nephros, IDs, Gastros highly advantageous
Experience in developing brand plans, marketing strategies and promotional materials.
Strong understanding of pharmaceutical sales forecasting, inventory planning and business performance analysis.
Experience in engaging KOLs, specialists and healthcare professionals.
Strong presentation, communication, project management and interpersonal skills.
Commercially driven, analytical and able to translate market insights into business opportunities.
Self-motivated, hands-on and able to manage multiple brands and priorities independently.
Proficiency in Microsoft PowerPoint, Excel and other business reporting tools.

Key Competencies

Strategic thinking and brand management
Commercial acumen and business ownership
Strong stakeholder and KOL relationship management
Analytical and forecasting capabilities
Scientific and clinical understanding
Effective communication and presentation skills
Project management and execution excellence
Cross-functional collaboration
Accountability and results orientation

Personal Attributes

The ideal candidate is a proactive and resourceful pharmaceutical marketer who is comfortable operating in a lean and dynamic commercial environment. He or she should demonstrate strong ownership of assigned brands, be willing to engage directly with customers and KOLs, and have the ability to balance strategic thinking with hands-on execution.

Pharma Product Marketing

Job Description