About Dentsu
Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan.
Key responsibilities and accountabilities:
Strategic Performance Marketing
- Be at the forefront of Performance knowledge (PPC, SEO, Affiliates, Display, Social, Analytics) by keeping up to date with industry news and developments
- Contribute in developing new products by working with the Head of Paid Media and Performance Directors, with a focus on improving digital performance results.
- Build an understanding of the client's business and digital marketing objectives
- Develop an understanding of the target audiences attitudes, behaviour and perceptions, using a variety of market information and research data.
- Develop an understanding of the various digital media channels (search, display, affiliates, social media) and the potential for them in your clients marketing activity. Priority for Paid Social (70%)
- Establish an understanding of all areas of iProspect's expertise and the products/services we can provide to our clients.
- Help to educate the clients on digital strategies and tactics; engage clients in the world of digital communications by demonstrating its direct response, creative and brand building abilities.
- Be a trusted, knowledgeable source of information and developments in search marketing.
Leadership & Management
- Take responsibility for the day-to-day management, reporting and optimisation of clients paid search campaigns, ensuring that all campaigns are executed to plan through close collaboration with your Analyst / Executive.
- Be at the centre of campaign integration with other iProspect disciplines including SEO and content generation, affiliates, display and social; and with client's wider marketing efforts and agencies as necessary.
- Be a master of our internal processes and ensure this is filtered down through your team.
- Lead the day-to-day client relationship, campaign or project development and execution.
Innovation & Initiative
- Use your personal passion and creativity to help develop intelligent, innovative and effective ideas and process improvements for your clients
- Contribute your own ideas and opinions on your client's business, how we work, and the industry we're in; establish a presence in the agency; have a voice in meetings
Client Relationships
- Develop positive relationships that reflect true partnership in achieving the objectives of the client's business and the goals of the client.
- Work to understand your client's pressures and internal demands to ensure iProspect provides the right response at the right time in the right manner.
- Achieve a level of relationship with your clients whereby they trust and value your opinions and advice on their digital marketing activity.
- Be reliable; be responsive; have integrity
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