Performance Marketing Specialist

Job summary

The Performance Marketing Specialist plans,executes and optimises digital campaigns to generate leads, increaseconversions and support business growth.

Key responsibilities

. Plan and execute digital campaigns across paid advertising, social media, email and search.

. Identify new channels, partnerships and opportunities for growth.

. Conduct A/B testing on advertisements, landing pages and offers to improve conversion rates.

. Monitor campaign budgets and key metrics such as leads, cost per acquisition and return on ad spend.

. Prepare weekly and monthly performance reports with recommendations.

. Work closely with the Sales team to align campaigns with sales targets.

Requirements

. Degree or Diploma in Marketing, Business or a related field.

. 1 to 3 years of experience in digital or performance marketing.

. Hands-on experience with Meta Ads, Google Ads and Google Analytics.

. Strong analytical skills and proficiency in spreadsheets.

. Results-oriented, with a willingness to test and learn.