Why this role exists
Xandro Lab is building the growth team from the ground up, and Meta is our biggest lever. We need someone who can own a Facebook Ads account end to end, not just optimize what's already there, but figure out what needs to be built, tested, and shipped to keep scaling it profitably.
About Xandro Lab
Xandro Lab is a Singapore-based longevity supplement brand. We sell across Singapore and expanding Southeast Asian markets, with flagship products like Protocol X and LPC NEURO.
About the role
You'll own Facebook/Meta performance marketing for Singapore, HK and wider SEA markets. Success in this role looks like taking an account and scaling it profitably, not just spending more, but proving out an audience and creative testing engine that keeps CAC in check as budget grows. You'll work closely with our content, UGC, and design functions rather than waiting for assets to land in your lap.
What you'll do
- Own full Meta Ads account management: campaign structure, budget allocation, bidding strategy, and scaling decisions
- Take the account from its current spend level toward SGD 50,000+ monthly spend, while holding or improving ROAS
- Run high-velocity creative testing: 10 to 15+ new ad variations tested per week, across formats and audience segments
- Identify what creative and content is needed to keep testing volume up, and drive that work rather than waiting for it: briefing content creators and graphic designers, and sourcing UGC creators directly if internal capacity falls short.
- Build and refine audience segmentation and targeting strategy across the funnel
- Report on account performance with a clear read on what's working, what's not, and what to test next
- Work closely with the founding team and internal creative functions as a true account owner, not a hands-off media buyer
What we're looking for
Required:
- Proven experience managing a single Facebook/Meta Ads account at SGD 50,000+ monthly spend, or a documented track record of scaling an account from a lower base (e.g. SGD 20,000 to SGD 50,000 to SGD 100,000+)
- Experience growing an account from near-zero spend to meaningful scale
- Strong grasp of creative testing methodology, not just running ad sets but knowing why a test is structured the way it is
- Comfortable working cross-functionally: briefing designers, video editors, and UGC creators, and following through until the content actually gets made
- E-commerce or DTC background, ideally in a considered-purchase or subscription-adjacent category
Preferred:
- Experience in supplements, wellness, beauty, or another regulated/claims-sensitive DTC category
- Experience marketing into Southeast Asian markets beyond Singapore
