Performance Marketing Executive (Meta Ads & Lead Generation)

We are looking for a results-driven Performance Marketing Executive to manage and optimise paid advertising campaigns and landing pages focused on lead generation.

This role is ideal for someone with hands-on experience in Meta (Facebook/Instagram) or TikTok ads, as well as the ability to build and improve landing pages for better conversion performance.

Key Responsibilities:

• Plan, set up, and manage paid advertising campaigns (Meta, TikTok)

• Build and optimise audiences (including lookalike audiences and retargeting)

• Monitor and optimise campaigns to achieve target cost per lead (CPL)

• Conduct A/B testing on creatives, audiences, and campaign structures

• Create, manage, and optimise landing pages for lead generation

• Improve landing page conversion rates through testing (copy, layout, call-to-action)

• Set up and manage tracking (pixels, events, conversion tracking)

• Analyse performance data and provide actionable insights

• Prepare weekly and monthly performance reports

Requirements:

• 3 years Hands-on experience running ads with real budget (S$2k+/month preferred)

• Hands-on experience with Meta Ads Manager (TikTok Ads is a plus)

• Experience in building or managing landing pages (e.g. Webflow, WordPress, Leadpages, etc.)

• Strong understanding of lead generation funnels

• Familiar with tracking tools (Meta Pixel, Google Analytics, Tag Manager)

• Analytical and data-driven mindset

Nice to Have:

• Experience in lead generation campaigns (e.g. beauty hair services, B2C)

• Basic copywriting skills for ads and landing pages

• Experience with conversion rate optimisation (CRO)

KPIs:

• Cost per lead (CPL)

• Lead volume

• Landing page conversion rate

• Return on ad spend (ROAS), where applicable

We are looking for someone proactive, detail-oriented, and capable of continuously improving campaign and landing page performance through testing and optimisation.