Performance Marketing Executive

Job Responsibilities

• Plan, launch, and optimize Google Ads (Search, Shopping, Display) and Meta Ads (Facebook & Instagram) to meet ROAS and CPA goals.

• Perform keyword research, audience targeting, and ad creative testing.

• Manage budgets, bids, and daily campaign performance to maximize efficiency.

• Monitor campaign performance daily using GA4, Google Ads, and Meta Ads Manager.

• Maintain dashboards and prepare weekly/monthly performance reports.

• Analyze data to identify issues, uncover opportunities, and optimize campaigns quickly.

• Use AI tools such as SEMrush, ChatGPT, or Google Gemini for research, ad copy, and analysis.

• Leverage automation and project management tools to improve workflow efficiency.

Job Requirements

• 2-4 years of hands-on experience managing Google Ads and Meta Ads campaigns.

• Strong data-driven mindset with solid knowledge of paid media platforms.

• Experience managing or advertising for Shopify stores.

• Self-motivated and able to work effectively in a fast-paced environment.

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).