PHD Media is part of the Omnicom Media Group, one of the world's largest media services conglomerates. The agency provides strategic media planning and buying services to clients across different industries, helping them reach their target audiences and achieve their marketing objectives. In Singapore, PHD Media offers a range of media services to local and international clients. Our services include media planning, media buying, audience research, digital media strategies, programmatic advertising, social media marketing, and measurement and analytics.
Working at PHD Singapore:
At PHD we value curiosity, courage, creativity, and openness - We live and breathe our values every day and look for people who will do the same. With people & talent being our most valuable asset, we value keeping them up to date with the latest developments in the landscape, both locally and globally. To achieve this, we emphasize training and development programs through workshops, training courses and more to enhance their skills and knowledge. Cultivating a culture of continuous learning and experimentation, our employees are encouraged to share their ideas and test new approaches to media and communications.
We are part of OMG which has been awarded as Best Company to Work for in Asia two years in a row and we were nominated and awarded for being the Most Caring Company in Asia in 2022.
Working at PHD Singapore you get:
- Flexi Benefits (From prescriptive spectacles to hotel stays or even a baking class if you will). Quarterly & Monthly interactive sessions led both internally and externally (Usually accompanied with food & drinks).
- Events organized by the social committee (our very own Chief Happiness Officers).
- Trainings such as our LEAP / SPRINT programmes so you can grow & advance your career.
Responsibilities:
- Lead the planning, setup, and execution of full funnel campaigns
- Oversee campaign budget spends, updating the strategy, and troubleshoot accordingly
- Understand the complexities of campaign performance and evaluate growth to identify opportunity gaps.
- Recommend changes in spend levels while being able to articulate potential impact.
- Push the limits of client's thinking on how to operate full funnel marketing.
- Provide strategic leadership and management against important account metrics.
- Provide recommendations and executional strategies for new opportunities, campaign structuring, targeting, display network, and other facets of digital marketing in accordance with client goals.
- Identify & develop new opportunities, working closely with the internal teams and agency partners.
- Generate and disseminate reporting to ensure that the wider team is aware of advertising performance trends.
- Manage & maintain relationships with internal customers/partners to communicate campaign performance/progress to goals.
- Manage and develop a team who are responsible for executing the campaigns and hitting KPIs.
- Strong communicator and storyteller, possesses excellent verbal, written and presentation skills derived from data.
Experience required:
- At least 4-5 years of hands-on campaign activation and/or planning experience.
- Advanced proficiency with SEM (Paid Search, and Shopping), Social and Video ad platforms.
- Basic technical understanding of SA360, CM360 and Programmatic Advertising
- Technical knowledge in web analytics (preferably Google Analytics) and web tagging.
- Advanced skills in Microsoft Excel and PowerPoint
- Broad client experience across a breadth of industries and categories; Understand business issues at the core
- Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines
- Team leadership and mentoring experience
- Have polished presentation, communication and listening skills
- Have strong organizational skills being able to manage multiple clients/projects at once
- Be confident in analyzing and acting on marketing data
-
