Performance Manager

About Dentsu Group (dentsu)

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brandsCarat, dentsu X, iProspect, Dentsu Creative, and Merkleas well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Job Descriptio

nThe purpose of this role is to own digital and performance channels, be responsible for the planning and execution of paid media strategy, performance of client KPIs, maintain adherence to deadlines and best practices, as well as lead the day-to-day relationship(s) with the client(s)

.At its core, the role of the Associate Performance Manager is to plan and implement paid media campaigns across all relevant biddable media channels /platforms to achieve the goals and objectives of our clients. This will require strong channel knowledge from the lens of campaign management, as well as high level of comfort with managing large volumes of data

.
Key responsibilities and accountabilitie

• s:Support/Lead the development of media strategy, channel recommendations and builds of detailed media plan
• s.Be the primary or secondary point of contact for assigned clients; and engage them and vendors on day-to-day operation
• s.Ability to manage conversations around Programmatic and digital campaigns-at-large across various ad platforms for complex clients focused on performance goal
• s.Lead campaign operations and implementation, including working closely with ad ops to set-up campaigns accurately, and ensure assets and materials are ready on tim
• e.Monitor ads and campaign pacing during campaign period, weekly digital reporting, end of campaign reporting, reconciliation of final costs for finance billin
• gsData-Driven Decision Making: Experience using digital media platforms (e.g. DSPs, Ad-Servers, Analytics, etc.) to interpret campaign performance data and optimize strategie
• s.Be comfortable and confident manipulating large data sets accurately; and providing meaningful and actionable insights to optimise for client KPIs through weekly reports. This includes strong understanding of key performance indicators (KPIs) and how to drive results based on defined metric
• s.Liaise with media vendors and partners for proposals, recommendations and new innovation
• s.Develop and apply knowledge of market and competitive environment for vertical and sub-verticals in solutions offere
• d.Contribute to documenting best practice guides, socialise scenarios that influence performance, and enforce process guideline

s.
Requireme

• nts3 to 4 years experience in a Performance, digital media planning/activation role, preferably with hands on experience activating Programmatic and display channe
• ls.Proficiency in display/programmatic ecosystem of demand-side platforms (DSPs DV360, the Trade Desk), ad exchanges and networks, first- and third-party audience targeting and technology; and associated ad operations, delivery and measureme
• nt.(Good-to-have) Knowledge and Practical expertise in performance measurement and analytics tools including Google CM360, Google/Adobe Analyti
• cs.Excellent written and verbal communication skills; comfortable presenting recommendations to all management levels (internal and externa
• l).Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high-pressure environme
• nt.Strong level of Excel knowledge, including pivot tables, charts, and formul
• ae.Strong analytical and organisational skills, with high attention to det
• ailStrong business acumen, problem solving and project management ski
• llsPassionate about and engaged with the fast-changing world of performance media and digital marketi

ng.
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to w

ork.
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