About Dentsu Group (dentsu)
Dentsu Group Inc. (Tokyo: 4324 ISIN: JP3551520004) is a global holding company established on January 1, 2020. The Group operates through two main networks: dentsu japan network, overseeing agencies in Japan, and dentsu international, headquartered in London, managing operations outside Japan.
Operating in around 145 markets with 65,000 professionals, the Dentsu Group delivers integrated, client-centric communications, media, and digital solutions. Its five global leadership brands-Carat, dentsu X, iProspect, Dentsu Creative, and Merkle-alongside the Dentsu Japan Network, including Dentsu Inc., offer end-to-end services across media, creativity, customer experience, and content, with a strong presence in global sports and entertainment marketing.
Role Purpose
We are looking for a highly analytical and hands-on Sr. Performance Manager to join the Display team with focus on programmatic and direct partner media initiatives for our client. This role requires expertise in programmatic media, demand-side platforms (DSPs), and direct partner engagement to drive performance and optimisation across the display channel.
This role is highly data-driven with minimal client-facing responsibilities. You will work closely with cross-regional stakeholders to plan, execute and optimise campaigns efficiently.
Key Responsibilities:
Performance Management & Optimisation
- 60-70% focus on DSPs / programmatic media platforms.
- 30-40% focus on direct partners (publishers) such as apps / websites.
- Hands-on optimisation knowledge to achieve strict performance thresholds.
- Analyse campaign performance reports, identify trends, and make actionable recommendations.
- Quantify results of changes and optimisations to measure impact.
- Conduct quality assurance (QA) checks to ensure campaign setup, tracking, and reporting accuracy.
Campaign Lifecycle Responsibilities
- Planning: Recommend budget splits, liaise with partners to forecast acquisition, CPA, and projected spend targets.
- Creative alignment: Ensure creative assets meet partner specifications and best practices liaise with strategy and partner teams for delivery.
- Budget briefing: Ensure approved budgets are correctly implemented communicate budget, creative, timeline, and targeting requirements to partners.
- In-flight monitoring: Track campaign activity, make optimisation suggestions, and produce insights and commentary.
- Campaign completion: Ensure full delivery and reconciliation at campaign close.
Programmatic Expertise
- Plan programmatic media strategies on DSP platforms.
- Plan creative strategies for maximum ROI.
- Deep understanding of DSP operations to leverage platform-specific optimisation levers effectively.
Partner Management
- Maintain and develop relationships with programmatic and direct media partners.
- Assess and suggest new partners or solutions for testing.
- Stay abreast of market trends and partner capabilities to inform performance strategies.
Analytics & Reporting
- Produce actionable insights from campaign performance data and granular deep dives.
- Prepare weekly reports, commentary, and presentation materials for internal and client-facing performance reviews.
- Work closely with internal analytics teams and offshore support to implement recommendations.
Collaboration & Stakeholder Management
- Provide guidance and support to junior/offshore team members.
- Collaborate with cross-regional stakeholders to ensure flawless campaign execution.
- May involve client-facing interactions as the role evolves.
Preferred Qualifications & Experience:
- Strong DSP background with hands-on experience across multiple platforms.
- Proven experience managing programmatic and direct partner campaigns for tech or consumer-focused brands.
- Strong analytical skills: able to analyse reports, spot trends, recommend changes, and quantify results.
- Experience conducting QA to ensure campaign accuracy and tracking reliability.
- Agency or in-house experience in the tech sector is a major plus.
- Comfortable working with cross-regional teams independent, self-starter mindset.
- Line management or team-support experience, with effective delegation and mentoring of junior team members.
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
