About Dentsu Group (dentsu)
Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan.
With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brandsCarat, dentsu X, iProspect, Dentsu Creative, and Merkleas well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
The purpose of this role is to provide strategic recommendations and manage all resources to ensure the Client's marketing needs are met. They are viewed as a trusted advisor to client, understands and articulates client business insights and leverages to contribute ways to move business forward, lead and monitor the day-to-day activities; proactively identify new business building insights and opportunities, manage, motivate and develop their team; work with other departments to develop and execute strategies that will build the Client's business.
Strategic Performance Marketing
- Be at the forefront of Performance knowledge (SEM, Display, Social, Analytics) by keeping up to date with industry news and developments
- Working with the Client Lead and Performance Directors, with a focus on improving digital performance results.
- Build an understanding of the client's business and digital marketing objectives
- Develop an understanding of the target audiences attitudes, behaviour and perceptions, using a variety of market information and research data.
- Demonstrate strong knowledge on digital media channels (Search, Display, Social) through optimisation and planning for your clients marketing activity. Priority for Paid Search (70%)
- Establish an understanding of all areas of iProspect's expertise and the products/services we can provide to our clients.
- Help to educate the clients on digital strategies and tactics; engage clients in the world of digital communications by demonstrating its direct response, creative and brand building abilities.
- Be a trusted, knowledgeable source of information and developments in search marketing.
- Help in preparation for and attend sales pitches as required.
Excellence in Client Service
- Effectively set and manage client expectations.
- Understand individual client needs (on specific projects and beyond) so you can help them be successful in their roles, and to their bosses; ensure clients have the necessary information and materials they need to do their jobs well.
- Ensure all media schedules, forecasts and recommendations are fit for client and it's easy for the client to access and review the work (e.g. URLs, passwords, formats, conference call details, etc).
- Ensure all campaign costs are accurately quoted and campaign forecasts are approved by respective Performance Directors.
- Ensure media schedules are delivered to and approved by the client prior to campaign going live.
- Ensure clients are notified immediately of changes to project scope or project costs.
- Provide counsel to client's marketing issues and opportunities, engaging Performance and/or Business Directors as appropriate.
- Have a solid understanding of the client's business, with emphasis on their area of responsibility.
- Have a solid understanding of the iProspect disciplines, ensuring that you never send on information that you do not fully understand yourself.
- Demonstrate a genuine interest in client's business
- Monitor trade press relating to your client's business
- Monitor your client's competitors and their activity
- Positively represent iProspect at all times
Key Experience & Attributes
- At least 5 years within Performance Marketing, responsible for planning and achieving performance related targets
- Proven knowledge of paid search tools
- Ability to explain engine algorithms and systems to colleagues to ensure day to day campaign delivery
- Strong analytical skills
- Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships
- Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high pressure environment.
- Able to work collaboratively across teams
- Analytical, yet operates strategically, with understanding of the big picture
- Demonstrates entrepreneurialism and initiative taking
- Hands-on approach to operations: Plans, assigns and directs work, time, material, people
- Strong attention to detail essential
Dentsu Values
Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good
Inclusion and Diversity
We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about.
So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.
Keeping connected
Please visit our website to find out more and connect with us on social.
www.dentsu.com
