Parts Marketing Manager

An exciting Parts Marketing Manager for a heavy machinery company has just become available at one of the most reputable international companies. This is a role for someone who has strong product marketing experience.

About the Parts Marketing Manager role:

In this business-critical role, you will be responsible for executing product marketing initiatives involving 4Ps marketing mix to support dealers and the region of Asia.

Key Responsibilities:

• Roll out global parts concepts in market areas
• Develop a regional launch package in Asia market
• Using marketing 4P mix to support regional growth, suppliers and dealers
• Identify markets of growth, customer segments or product idea and feeding these back to Region Asia
• Development and implementation of regional promotions and offers to growth, coordination with suppliers and dealers

To succeed in the Parts Marketing Manager role, you will need product marketing experience preferably in the heavy machinery or construction equipment sector.

Key Requirements:

• Minimum 8 years of relevant work experience in the relevant sector
• Bachelor's degree in marketing or business management or related discipline
• Experience in construction equipment or heavy machinery
• Experience in products/spare parts management
• Commercially focused with a problem-solving mindset
• Ability to work with multiple internal and external stakeholders at different professional level
• Strong analytical capabilities and strong interpersonal skills

Apply today or send a copy of your updated CV to me at [Confidential Information]

Yanru Guo

EA No.: R1880331

Hudson Global Resources (Singapore) Pte Ltd

EA Licence: 18C9146