Location: Singapore (Hybrid Work)
Industry: B2C Lead Generation | Commercial Growth
About eGENTIC
eGENTIC helps brands grow by connecting them with real consumers through scalable, privacycompliant, firstparty data solutions. Operating in over 20 countries, we work with major names in finance, insurance, and consumer services - delivering high-quality first-party data at scale.
We are looking for a Partnerships Manager to drive growth through co-branded marketing partnerships, identifying new partners and building campaigns that deliver measurable acquisition outcomes.
The Role
This is a commercially driven partnerships role focused on prospecting, pitching, and closing new co-branded marketing partnerships.
You will identify brands, platforms, and ecosystem partners to collaborate on joint marketing campaigns. You'll own the partnership lifecycle end-to-end, from outreach and pitching to campaign execution and optimisation.
Working closely with marketing, sales, and operations teams, you'll ensure partnerships are commercially sound, well-executed, and performance-driven.
Key Responsibilities
- Prospect, identify, and secure new partners for co-branded and joint marketing campaigns.
- Pitch partnership concepts that create mutual value, including lead generation, promotional campaigns, content collaborations, and audience activation.
- Own the full partnership lifecycle - outreach, negotiation, contracting, launch, and optimization.
- Develop partnership proposals, pitch decks, and campaign concepts tailored to each partner.
- Work with the internal marketing team to execute campaigns efficiently and on schedule.
- Track campaign performance against agreed KPIs and optimize where needed.
- Build and maintain a strong pipeline of prospective partners across relevant industries and verticals.
- Stay close to market trends and competitor activity to identify new partnership angles and opportunities.
What We're Looking For
- 36 years of experience in partnerships, business development, media partnerships, or related roles within digital marketing, adtech, or martech.
- Proven experience in hunter roles, including outbound prospecting and deal closure.
- Strong understanding of co-branded marketing, lead generation, or performance marketing campaigns.
- Commercially minded, with the ability to structure win-win partnership proposals.
- Confident communicator and presenter, comfortable pitching to external stakeholders.
- Highly proactive, resilient, and results-driven.
- Willingness to travel regionally on an occasional basis (approximately 1020%).
What We Offer
- A high-impact role driving direct revenue and growth through partnerships.
- Exposure to regional markets and cross-functional collaboration.
- Hybrid work flexibility.
- A collaborative, learning-focused culture that values initiative and accountability.
Apply now and join a fast-growing eGENTIC Asia Pacific team, where your success fuels our APAC expansion.
