Partnerships Director - Sports

About Our Client

Our client is an established organisation in Singapore's sports sector, bringing together sporting experiences, community engagement and commercial partnerships. They are seeking a commercially driven Partnerships Director to grow sponsorship revenue, strengthen corporate relationships and develop partnerships that deliver value for brands while supporting the organisation's sporting ambitions.

About the Role

The Partnerships Director will lead the development and execution of the organisation's commercial partnerships and sponsorship strategy. You will identify new revenue opportunities, secure corporate partners and maximise the value of existing relationships.

Roles and Responsibilities:

Partnership Strategy and Revenue Growth

• Develop and execute a partnerships and sponsorship strategy aligned with the organisation's objectives and revenue targets.
• Identify new commercial opportunities across corporate sponsorships, brand collaborations, events and audience engagement.
• Assess existing sponsorship assets and develop commercially attractive packages that meet prospective partners objectives.

New Business Development

• Proactively identify, approach and engage potential sponsors, corporate partners and agencies.
• Build and manage a robust pipeline, taking ownership of the full sales cycle from prospecting to closing.
• Establish relationships with senior marketing, commercial and business leaders across target industries.

Partner Management and Retention

• Act as a senior relationship lead for key partners, developing a clear understanding of their business priorities and expectations.
• Identify opportunities for renewals, expanded sponsorship commitments and additional collaborations.

Activation and Delivery

• Collaborate with internal teams to translate partnership agreements into well-executed campaigns, events and activations.
• Ensure contractual rights, benefits and deliverables are fulfilled accurately and on time.
• Coordinate stakeholders to resolve delivery issues and maintain a high standard of partner experience.
• Develop meaningful ways for partners to connect with audiences and communities through relevant experiences and content.

Commercial Reporting and Governance

• Track revenue performance, pipeline progress and partnership outcomes against agreed targets.
• Prepare forecasts and commercial updates for senior management.
• Establish clear measures to evaluate partnership effectiveness and support renewal discussions.
• Ensure partnerships align with organisational values, contractual obligations and appropriate commercial governance.

Requirements

• A demonstrated track record in commercial partnerships, sponsorship sales or business development, including responsibility for revenue targets.
• Proven success securing new corporate partnerships and growing existing accounts.
• Relevant experience within sports, entertainment, media, events or another audience-led business.
• Strong understanding of sponsorship rights, brand activation and partnership value measurement.
• Excellent prospecting, proposal development, presentation and negotiation skills.
• Ability to build credibility with senior corporate stakeholders and manage relationships across multiple levels.

Arvin Singh

EA Personnel Registration No. R1763788

RevUp Consulting Pte. Ltd.

EA Licence No. 22S1193