Develop sponsorship strategies for key conference and secure partnerships aligned to each events unique audience and goals.
Build and manage a healthy sponsorship pipeline
Identify and qualify potential sponsors from public and private sectors, leveraging both existing relationships and new market opportunities.
Conduct market research to uncover emerging trends and partnership prospects across priority industries (e.g. sustainability, mobility, tech, finance, infrastructure).
Initiate outreach via multiple channelscold calls, email campaigns, LinkedIn, and relevant events or platforms.
Craft compelling sponsorship proposals tailored to partner objectives and demonstrate event value.
Manage the full sales lifecyclefrom prospecting and presentations to negotiations and deal closure.
Collaborate with internal stakeholders to shape bespoke packages that deliver on both partner and event objectives.
Build lasting relationships with sponsors, ensuring seamless activation and delivery of entitlements before, during, and after events.
Act as a key liaison between sponsors and internal teams (marketing, production, partnerships) to uphold service quality and deliver successful outcomes.
Maintain up-to-date CRM records and provide regular reporting on pipeline status, deal velocity, and campaign effectiveness.
Support post-event analysis with insights on sponsor feedback and performance metrics.
Qualifications & Requirements
Minimum 8 years experience in sponsorship sales, business development, or strategic partnerships.
Proven track record of securing high-value sponsorships across B2B events, conferences, or public-private initiatives at least S$1M minimally
Solid network across corporate and/or government-linked organisations, with a good understanding of CSR, policy, or thought leadership-driven initiatives.
Self-motivated and target-driven, with demonstrated success in outbound prospecting and closing complex deals.
Excellent communication and proposal writing skills; confident in engaging C-suite or senior-level stakeholders.
Familiarity with CRM platforms (e.g. HubSpot, Apollo) and a data-driven approach to sales strategy.
