Who we are
Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.
Since our inception in 2014, we've scaled to a $2 billion valuation and gained a presence in 6 countries globally - Australia, New Zealand, Singapore, Malaysia, the UK and Canada. We now service over 350,000 businesses and more than 2.5 million employees.
The EH Way
At Employment Hero, we're proud of our unique DNA, which we call The EH Way.
- We are Mission First - everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission
- We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy
- We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it's a fundamental part of how we operate, innovate, and scale
- We are Apolitical - we do not take a position on political or social topics, unless it relates to our Mission
- We Live by Our Values - we role model our values 100% of the time
- We Expect High Performance - we set a high standard and we're not satisfied with being average
About The Role
We're looking for a highly capable Growth Marketing Manager to own our paid social strategy and execution across the ANZ market on a 8-month maternity cover contract.
This is a hands-on, performance-driven role where you'll take full ownership of campaigns across Meta, LinkedIn, Reddit, and emerging paid social platforms - from setup through to optimisation and scaling.
Beyond platform execution, this role requires strong commercial thinking and cross-functional leadership. You'll connect ad platform performance with CRM and pipeline data, proactively identify opportunities and issues, and work closely with Content, Creative, Marketing Ops, and Sales to drive measurable lead generation outcomes.
We're looking for someone who is technically strong, proactive in communication, and comfortable owning outcomes end-to-end - not just running campaigns, but continuously improving them.
Your key focus areas will be
Paid Social Campaign Ownership (End-to-End)
- Own the full lifecycle of paid social campaigns across Meta and LinkedIn (core platforms), as well as Reddit, TikTok, and other channels where relevant.
- Set up, manage, and optimise campaigns hands-on - including campaign structure, targeting, creatives, bidding strategies, and budget allocation.
- Deliver against MQL and pipeline targets within defined efficiency metrics (e.g. CPL / CP-MQL).
- Continuously identify and execute optimisation opportunities across audiences, creatives, formats, and funnel stages.
Performance Optimisation & Problem Solving
- Proactively monitor performance and identify issues, risks, and opportunities early - not just report on them.
- Develop clear action plans when performance drops (e.g. creative fatigue, audience saturation, tracking issues).
- Run structured experiments and A/B tests across creative, targeting, and campaign setup to unlock growth.
- Balance volume vs lead quality, using downstream data to guide optimisation decisions.
Data, Insights & Business Acumen
- Connect platform data with CRM (Salesforce), marketing automation (Marketo), and pipeline metrics to form a holistic view of performance.
- Analyse not just CPL, but lead quality, conversion rates, and pipeline contribution.
- Translate data into clear, actionable insights and recommendations for both marketing and sales stakeholders.
Cross-Functional Collaboration & Stakeholder Management
